There’s no doubting social media’s power in promoting brands and products. In recent years, beauty influencers have become some of the most popular social media accounts on platforms like Instagram, TikTok, YouTube, Twitter, and Snapchat. Following 15 of the most followed beauty influencers are the perfect examples for you.
They’ve also released their cosmetics lines; the collection has been praised for its inclusive shade range, while the Rare Beauty blogs and brand focus on self-love and acceptance.
With millions of subscribers/followers and hundreds of thousands of likes, these digital beauty content creators have the ability to reach a vast audience with just a few taps on their phones. But who exactly are the most popular beauty and fashion bloggers and vloggers in the world? Let’s check out the following list!
List of 15 Most Followed Beauty Influencers in this Universe
There’s no doubt that social media influencers have many ways to promote products and trends. With millions of followers between them, these 15 most followed beauty influencers are some of the most powerful voices in the beauty industry.
Here’s a look at the 15 social media channel stars who are included in the list.
1- Kylie Jenner
Kylie Jenner is one of the most popular beauty influencers in the world, with over 372 million followers on Instagram. She has 12.2M subscribers on youtube. She is from the United States of America. Kylie is known for her unique personal style and ability to experiment with her look.
Whether rocking a daring new hairstyle or experimenting with bold makeup looks, Kylie always knows how to stand out from the crowd. Kylie’s openness to trying new things has inspired millions of followers to do the same, and she has become a powerful influencer force in the beauty industry.
In addition to her impressive social media following, Kylie has her own successful cosmetics line, Kylie Cosmetics. Kylie’s ability to build a brand and connect with her audience has made her one of the most influential young entrepreneurs in the world. There’s no doubt that Kylie Jenner is a powerful force in beauty.
2- Kim Kardashian
Kim Kardashian is one of the most popular social media influencers in the world. She hugely impacts the beauty industry, with over 333 million followers on Instagram and 1.96M subscribers on youtube. She is from the United States of America.
Kim uses her platform to promote various beauty products and brands, and fans are eager to try whatever she recommends. Thanks to her influence, Kim has launched her successful beauty lines, including KKW Beauty and SKIMS. She has also collaborated with some of the biggest names in the industry, such as Makeup Forever and Anastasia Beverly Hills.
Zendaya is one of the most followed influencers in the world, particularly on Instagram, where she has 157 million followers and 3.97M subscribers on youtube. She is from the United States of America. In 2015, she was named one of Variety’s “Top 10 Stars to Watch,” In 2018, Time magazine listed her among the “100 Most Influential People in the World.”
The 26-year-old singer and actress have been a trendsetter for years. Zendaya first gained attention for her role as Rocky Blue on the Disney Channel sitcom Shake It Up! But her work as an influencer has truly made her a household name. She routinely posts photos and videos on Instagram promoting body positivity and self-acceptance.
She frequently speaks out against online bullies. Her unflinching honesty and willingness to stand up for what she believes in have earned her a devoted following, and it is clear that Zendaya is here to stay.
Rihanna is one of the most followed beauty and fashion influencers globally and no stranger to the beauty world. Her influence can be seen in everything from fashion blogs to makeup tutorials. However, her passion for beauty has made her one of the most followed beauty influencers in the world. She is from the United States of America.
With over 138 million followers on Instagram, Rihanna has a vast audience. She can share her latest beauty tips and discoveries. Whether sharing her favorite products or beauty tutorials, Rihanna always maintains her confident style.
Rihanna uses Instagram to promote both her Fenty Beauty cosmetics and Savage X Fenty by Rihanna brands. She also actively campaigns for numerous causes and regularly asks her fans to chip in with financial support.
5- Katrina Kaif
Katrina Kaif is an Indian actress who has worked in Bollywood films. She is one of the most popular and bankable actresses in Hindi cinema. Katrina has also appeared in Telugu and Malayalam films. She made her film debut with the 2003 blockbuster Boom. Katrina has established herself as one of India’s highest-paid actresses and one of the most popular channel celebrities in the country.
In addition to her acting career, Katrina is also a very successful model and brand ambassador. She is the face of several national and international cosmetic brands. Katrina is also a UNICEF Goodwill Ambassador for Child Rights. She has involved herself with several health and education charity projects.
In 2018, she was ranked as the world’s eighth most-followed beauty influencer, with 68.4 million followers on Instagram. Katrina is truly a force to be reckoned with both on-screen and off. We can’t wait to see what she does next!
Indonesian social media star Jisoo has already taken the world by storm with her incredible beauty and style. Originally from South Korea, Jisoo has amassed a staggering 65.7 million followers on Instagram, making her one of the most followed beauty influencers worldwide.
Her natural good looks and effortless sense of style have made her a hit with fashionistas and makeup enthusiasts, and she is quickly becoming a household name.
Jisoo is hugely popular in Indonesia through her Instagram stories, where she frequently posts pictures and makeup videos of herself exploring the country’s stunning natural scenery. With her impressive influence and growing fanbase, there’s no doubt that Jisoo is one to watch in the world of the beauty and fashion industry.
7- Sunny Leone
Indian actor and businesswoman Sunny Leone is one of the most followed beauty influencers worldwide, with 54.3 million followers on the Instagram social media platform. The 41-year-old star is known for her roles in Indian films and television shows. Her work as a model and beauty entrepreneur.
In 2017, she launched her cosmetics line, Starstruck, by Sunny Leone. The brand offers a range of affordable and cruelty-free makeup products, including lipsticks, eyeshadow palettes, and foundation.
Sunny is also an active philanthropist, supporting numerous charities empowering women and girls. In 2019, she was named one of the 100 most influential people in India by Forbes magazine. Sunny Leone is a force to be reckoned with, and her influence is only growing.
8- Huda Kattan
Iraqi American social media star Huda Kattan is one of the most followed beauty influencers with 51.4M followers on Instagram in the World. She is a make-up artist and fashion blogger. She is the founder of @wishfulskin.
Her blog Huda Beauty has been operational since 2010, and she has amassed a following by posting beauty hacks, tips, tricks, and tutorials on all things beauty secrets related. Her fame has led to partnerships with some of the biggest names in the cosmetics industry, including Sephora, Maybelline, and Revlon.
In 2018, she was ranked as one of Forbes’ Top Influencers in the World, and her brand is estimated to be worth over $1 billion. There’s no doubt that Huda Kattan is one of the most influential voices in the beauty makeup world, and she shows no signs of slowing down anytime soon.
9- Kris Jenner
Kris Jenner is one of the most popular beauty influencers in the world, with over 50.7 million followers on Instagram. Kris is known for her signature style and ability to teach her fans how to create glamorous and wearable looks. She is from the United States of America.
In addition to her work as an influencer, Kris is also a popular masterclass teacher, sharing her knowledge with students worldwide. Kris’s influence extends far beyond the beauty world, and she is also known for her philanthropic work.
Kris has used her platform to raise awareness for causes such as breast cancer research and children’s charities. Kris Jenner is an inspiring woman who has made a lasting impact on the world.
10- Natasha Wilona
Indonesian Instagrammer Natasha Wilona is one of the most followed beauty influencers in the world, with over 40.1 million followers. She is an actress and brand ambassador for many companies, including Lazada Indonesia, Teh Gelas, and femmy. Daily, Indodex.com, and Bio Aqua Beauty Official.
She has been in several commercials. In addition to her work as an influencer, Natasha is also a mother and wife. Her family is her number one priority, and she works hard to balance her career with her responsibilities at home.
Natasha has also been involved in philanthropic initiatives such as fundraising for charities and lending her voice to social causes. Natasha inspires millions of women worldwide who strive to create a daily life they love.
11- Addison Rae
22-year-old American Addison Rae is the most-followed beauty influencer in the world, with over 39.7 million followers on Instagram. Born and raised in Louisiana, Rae first found fame on TikTok, where she quickly amassed a large following with her creative and often hilarious videos.
In 2020, she branched out into YouTube and launched her beauty and fashion line, Item Beauty. She has 4.46M subscribers on her youtube channel as well. Thanks to her massive online fanbase and tireless work ethic, Rae has become one of the most successful young entrepreneurs in the world.
12- Shay Mitchell
With 34.8 million followers on Instagram, Shay Mitchell is one of the most followed beauty influencers worldwide. The 35-year-old American actress and model are best known for her role as Emily Fields on Pretty Little Liars. However, her beauty influencer work has helped make her one of the most followed women on Instagram.
Mitchell has used her platform to promote various beauty brands, including Buxom Cosmetics and Kopari Beauty. In addition, she has also collaborated with Sephora on a makeup line and launched her clothing line with the leisurewear brand Joe Fresh.
She has 4.19M subscribers on her youtube channel. Shay Mitchell is one of the most followed women on Instagram thanks to her tireless work in the fashion and beauty industries.
13- Becky G
American social media personality Becky G is one of the most popular beauty influencers in the world, with over 34.2 million followers on social platforms. The Los Angeles native is also the founder of Treslúce Beauty’s cosmetics line that features natural, cruelty-free products. Becky G’s success as an influencer and entrepreneur is partly due to her commitment to always staying true to herself.
Becky G, a famous music star, is a major beauty icon. Her ability as a singer, songwriter, and actress has made her a global phenomenon. Becky G is a prominent makeup artist and a brand ambassador for CoverGirl.
14- Kylie Cosmetics
Kylie Jenner is a force to be reckoned with in the beauty world. The youngest member of the Kardashian clan, Kylie first burst onto the scene with her Lip Kit line in 2015. Since then, she has quickly risen to become one of the most influential voices in the industry. She is from the United States of America.
With over 25 million followers on Instagram, Kylie Cosmetics is one of the most popular brands in the world. Thanks to Kylie’s loyal following, the brand has been able to launch new products and lines with incredible success.
From lipsticks and glosses to eyeshadows and blushes, Kylie Cosmetics has something for everyone. And with Kylie’s unwavering commitment to quality and customer satisfaction, it’s no wonder that the brand is one of the most followed beauty influencers in the world.
15- Loren Gray
Loren Gray is a highly successful beauty influencer with over 23.6 million followers across the globe. Hailing from the United States, Loren has built up a sizeable following thanks to her impeccable style and fashion sense. Loren is known for her love of all things girly. Her Instagram account is full of beautiful photos of herself wearing stunning dresses and makeup.
Loren is also a talented singer and has released several successful singles that have garnered millions of views on YouTube. Thanks to her success as an influencer, Loren has forged a hugely successful career for herself. She is one of the most followed beauty influencers in the world.
To Sum Up
These 15 beauty gurus have changed the game and are worth following for their amazing makeup tips, fun tutorials, product recommendations, skincare tips, and general advice on how to look and feel your best.
Not only will following these influencers make you look better, but they’ll also help you feel better. Each one has a unique personality that will inspire you to experiment with new looks and techniques. So what are you waiting for? Start following them now!