If you’re looking for some beauty inspiration from women who know a thing or two about style, look no further than TikTok. The social media platform is home to a growing community and relationships with influencers of fashion and beauty influencers over 50. From makeup tutorials to hair care tips, these women prove that age is just a number for staying chic.
There’s no doubt that TikTok has taken over the social media world in recent years. And while the platform is mostly known for its young Gen Z active users, a growing community of older active users is sharing their talents and wisdom with the world and higher their engagement rate with the vast majority, including female users.
List of 17 Beauty Influencers Over 50 on TikTok
If you’re looking for beauty inspiration from women over 50, here are 17 TikTok influencers you need to follow. These influencers share a wealth of knowledge, from makeup tutorials to hair care tips.
And since they’re over 50, they can gracefully offer a unique perspective on aging. So if you’re ready to see some gorgeous beauty influencers over 50 rocking TikTok, check out these social media profiles!
1- Jennifer Lopez
Jennifer Lopez is one of the most popular beauty influencers on TikTok, with over 15.2 million followers. Jennifer Lopez is a 53-year-old singer, dancer, and actress. She is known for her glamorous style and impressive figure, and she regularly shares tips and tricks on staying young and fabulous.
Lopez is also an advocate for embracing your natural beauty, and she often social media posts, VikToks in which she shows off her own makeup-free look. Her Instagram reels are also a big reason for her growing monthly users on this social media app.
In addition to her impressive following, Lopez also has a verified TikTok badge, indicating that she is a recognized influencer marketing strategy within the TikTok community.
2- Reese Witherspoon
When it comes to beauty influencers on TikTok, there are plenty of options to choose from. However, Reese Witherspoon is one of the few over 50 TikTok beauty influencers with sizable active users.
With 8.6 million followers, she is certainly making her mark on the app. Her willingness to experiment with makeup and skincare products sets Reese apart from other influencers.
She is always trying new looks and products, and she isn’t afraid to show her followers the good or bad results on a social media platform.
In addition, Reese’s cheerful and upbeat personality makes her a pleasure to watch, even when she’s just applying makeup or doing a skincare routine.
3- Kris Jenner
Kris Jenner is an American television personality, socialite, and businesswoman. She first gained media attention for her appearances on the reality television show Keeping Up with the Kardashians, which chronicles her family’s personal and professional lives.
Kris Jenner is one of the most followed beauty influencers on TikTok, with over 3.5 million followers. The 66-year-old reality TV star and mother of six has been sharing makeup tips and tutorials on the platform since February 2020.
She gives her services in the Masterclass Courses, too. Her videos have been viewed millions of times, even on YouTube and Instagram stories.
4- Carla Rockmore
Carla Rockmore is one of the most popular beauty influencers on TikTok, with over 1.3 million followers. She has millions of active users on her YouTube and Instagram accounts.
Rockmore began her career as a model and actress, but she soon found her niche as a beauty expert. She is known for her creative makeup looks and tutorials, which often feature affordable and easy-to-find products.
Carla’s fans appreciate her honesty and relatability, as she is open about her own struggle with acne and aging. She has since built up a large following by sharing tips and tricks for everything from skincare to hair care.
5- Ana Dias
Ana Dias is one of the world’s most popular over 50 beauty TikTokkers, with over 909K followers. Dias is best known for her hilarious videos and unapologetic sense of humor.
Dias first started posting videos on TikTok in 2019, and her popularity has grown exponentially since then. In 2020, she was nominated for a Shorty Award in the category of Best TikTokker over 50.
And earlier this year, she was featured in an article on Forbes about the rise of older influencers’ high engagement rate on social media.
In an interview with The Huffington Post, she said, “I’m just a regular person who happens to be really good at making people laugh.” She added that she hopes her videos will inspire other women to “embrace their age and have fun.”
6- Bobbi Brown
As any beauty lover knows, there’s nothing more inspiring than watching a talented makeup artist at work. Bobbi Brown is one of the most popular beauty influencers over 50 on TikTok, with over 415.9K followers.
She is 65 years old. Her beauty videos feature a mix of tips and tutorials, product reviews, and behind-the-scenes glimpses into her glamorous life as a professional makeup artist.
7- Charlotte Tilbury
Charlotte Tilbury is a beauty influencer with over 50 on TikTok with 361.9K followers. She is known for her tutorials on how to apply makeup and for her honest reviews of products. She is always trying new products to keep her followers up-to-date on the latest trends.
Her videos are often funny and relatable, and she has a down-to-earth personality that her fans love. In recent years, Charlotte has become more active on TikTok, sharing her passion for makeup with a wider audience. She is proof that you’re never too old to start using TikTok!
8- Elisa Berrini Gómez
Elisa Berrini Gómez is one of the world’s most popular over 50 TikTok beauty influencers, with over 286.3K followers. She is one of the oldest TikTok stars.
Her success is a testament to the power of user base social media to reach a wide audience, regardless of age. Berrini Gómez’s content is focused on beauty and fashion, and she regularly posts videos of herself trying out new makeup looks and styles.
9- Excuse My Grandma
Kim Murstein and her Grandma Gail own a TikTok account named Excuse My Grandma. Gail is a beauty influencer over 50 who has found TikTok to be a great platform for reaching out to their 273.9K followers.
Both women use the TikTok account to share tips, tricks, routine dress-up, and product recommendations with their audience related to beauty and lifestyle. From skincare routines to makeup tutorials, Kim and Grandma Gail cover a wide range of topics on their account.
10- Fashion Knows No Age
Tammy Harris is the owner of the “Fashion Knows No Age” on TikTok. She is one of the top beauty influencers over 50 on TikTok, with over 127K followers.
The 51-year-old mother of two from California is quickly gaining a following for her relatable and professional approach to beauty. She deeply understands the platform and knows how to produce entertaining content that resonates with her audience.
Her videos cover a wide range of topics, from makeup tips and tricks to advice on skincare and haircare. Tammy isn’t afraid to experiment with new trends – she recently went viral for trying out the “flash eyelash” trend.
11- Tamsen Fadal
One of the most popular beauty influencers over 50 on TikTok right now is Tamsen Fadal. With over 126.3K followers, she quickly becomes a go-to source for mature beauty content creation.
What sets Tamsen apart from other influencers is her willingness to experiment with different looks and her ability to make even the most outrageous styles work for her.
Whether she’s rocking a bold lip or a smokey eye, she always looks amazing. Her confidence is truly inspiring, and her videos are always a joy to watch.
If you’re looking for some makeup inspiration from someone who knows how to age gracefully, be sure to give Tamsen a follow. You won’t regret it!
12- Julia Roberts
When it comes to social platforms, Julia Roberts is certainly not a typical beauty influencer. She’s a 54-year-old beauty influencer on TikTok, followed by 115.5 K average internet users on TikTok.
That’s not a huge number compared to some other influencers, but it’s still pretty impressive. On her account, Julia posts short videos of herself doing everyday things, modeling shoots, comedic skits, etc.
But what really sets her apart is her willingness to experiment with makeup and fashion. Roberts’ approach to beauty is refreshing and inspiring and proves that you don’t need to be young or have a million followers to be an influencer.
13- White Hair Wisdom
Lynn is a digital creator over 50 who uses her user base TikTok account, “whitehairwisdom,” with 106.1K followers. She is one of the most impressive Beauty Influencers Over 50 on TikTok.
Throughout her career, Lynn has worked as a model, a stylist, and a creative director. In recent years, she has turned her attention to TikTok, where she shares fashion tips, beauty recipes, yoga flows, and thoughts on mindful living with her large following.
Lynn’s goal is to inspire others to live their best lives and to show that age is just a number. She is proof that you can be over 50 and still be stylish, creative, stunning, and full of life.
Nicolehore is an Australian ex-pat living in the United States. Nicole shares her top tips for achieving a natural, effortless makeup look in just 5 minutes.
Nicolehore is one of the most popular beauty influencers on TikTok, with over 105K followers. Despite being over 50 years old, Nicole has built a large and loyal following on the social media app by sharing her expert tips and tricks for achieving a youthful appearance.
Nicolehore’s style is chic and contemporary, with a focus on classic pieces that can be styled in new ways. From skincare routines to makeup tutorials, Nicole’s videos offer valuable insights for women of all ages.
15- Julie F. Meikle
Julie F. Meikle is one of the most popular beauty influencers on TikTok, with over 77.2K followers. Julie is known for her helpful makeup tips and tutorials, which have helped her to gain a large following among women of all ages.
What sets Julie apart from other beauty influencers is her age; at 52 years old, she is one of the few over 50 years old influencers on TikTok.
In addition to her helpful tips and tutorials, Julie also offers frank discussions about the challenges of aging gracefully. Her honesty and candor have won her many fans as a beauty influencer on TikTok.
16- Janice Dickinson
Janice Dickinson is a model, author, and reality television star who has been described as the “world’s first supermodel.” She was born in Brooklyn, New York, in 1955 and began her modeling career in the early 1970s.
She quickly became one of the most in-demand models of her generation, gracing the covers of magazines such as Vogue, Cosmopolitan, and Harper’s Bazaar.
Janice Dickinson is a beauty influencer on TikTok, with over 62.6K followers. She often posts videos of herself trying out new makeup looks and products, and her fans love her for her willingness to experiment. She is 67 years old.
Dickinson’s popularity proves that there is an audience for mature content creation and that older people can still be relevant and influential on social media sites.
At 59.6K followers and counting, @stung_by_samantha is the rising talent of beauty influencers on TikTok. That’s right; this silver-haired goddess is disproving the notion that only young people can be beautiful and stylish.
With her creative makeup looks and fashion sense, Samantha is inspiring women of all ages to embrace their unique beauty. What sets her apart from other influencers is her willingness to experiment with new trends in fashion, beauty, fitness, and cosmetics products.
Her willingness to try new things and her comedic timing have made her a hit with viewers of all ages.
To Sum Up
As any beauty enthusiast knows, there is no one-size-fits-all approach to makeup. What looks good on one person may not work for another, and what works at 20 might not be appropriate at 50.
That’s why it’s so important to have a variety of influencers to follow so that you can get inspiration for every stage of your life. Let’s check out all of the above Beauty Influencers Over 50 on TikTok and start following them to increase their active users.