In the age of social platforms, anyone can be an influencer. But when it comes to beauty, Gen Zers are leading the charge. With a passion for self-expression and a DIY approach to beauty masks, hair care remedies, and branded makeup tutorials, these 17 young Gen Z beauty influencers are quickly becoming the stars of Instagram.
They’re always experimenting with new trends, from holographic highlighters to glittery lip gloss. And their followers are just as eager to try out their looks. Whether they’re teaching how to achieve the perfect winged eyeliner or sharing their favorite drugstore find, Gen Zers beauty influencers are changing the way we think about makeup.
So if you’re looking for some major beauty inspiration, be sure to follow your favorite influencers among the following 17 Gen Z beauty influencers on Instagram.
List of 17 Gen Z Beauty Influencers on Instagram
If you’re looking for some fresh faces to follow, here are 17 of the most popular Gen Z beauty influencers on Instagram. On Instagram, they share even more fashion and beauty content and occasional glimpses into their personal life. Let’s know more about them after exploring their Instagram profiles!
1- Kylie Jenner
A Gen Zer Beauty Influencer with 372M followers on Instagram, Kylie Jenner, is one of the world’s most popular social media stars. The youngest member of the Kardashian-Jenner family, Kylie first came to public attention through her appearances on the reality TV show Keeping Up with the Kardashians.
Since then, she has built a massive online following by sharing her makeup routines, fashion tips, and daily life with her fans. Kylie launched her own cosmetics lines, Kylie Skin, Kylie Cosmetics, and Kylie Baby, which quickly became best-seller. Thanks to her powerful influence on social media channels, Kylie has built successful businesses for women worldwide.
Zendaya is a Gen Z Beauty Influencer with 157 million followers on Instagram. Her career began on the popular Disney Channel show Shake It Up, where she played a dancer. She has since gone on to star in movies like Spider-Man: Homecoming and The Greatest Showman. Zendaya is also a model and has been the face of major fashion brands like CoverGirl and Lancome.
In 2020, she launched her beauty line, Daya, by Zendaya. The line includes affordable makeup and skincare products that are vegan, cruelty-free, and made with clean ingredients. Thanks to her large social media following and her commitment to accessible beauty, Zendaya has become one of the most influential Gen Z beauty influencers. Her success is a testament to the growing power of Gen Z consumers.
3- Addison Rae
Addison Rae is a beauty influencer from Louisiana with 39.7 million followers on Instagram. She was born in 2000 and is best known for her work with the cosmetics company L’Oreal and her YouTube channel, which has 4.46 million subscribers. Addison Rae is a Gen Z beauty influencer who has amassed a large following on social networks.
Addison Rae’s influence has been widespread, and she has been featured in magazines such as Cosmopolitan and Vogue. Her social media platform has also given her a large audience to talk about important issues like body confidence and inclusivity. In addition to being an influencer, Addison Rae is also an actress, American social media personality, and model.
4- Loren Gray
Loren Gray is a teen beauty influencer with a following of 23.6 million on Instagram. Loren has been posting videos and pictures of herself doing various makeup looks, hairstyles, and outfits since 2016 when she was only 14 years old.
Loren’s content is creative and inspiring, and her account has gained followers since she started. Loren’s influence extends beyond just her social media followers; she has also been featured in magazines and has walked in fashion shows.
In 2019, Loren was named one of Time’s “25 Most Influential Teens” and was nominated for a Shorty Award for Best TikTok Creator. Loren Gray is an incredibly successful beauty influencer who has built a large following by sharing her creativity and passion for fashion with the world.
James Charles is one of the most followed Gen Z beauty influencers globally, with 22.4 million followers on Instagram and is from the United States. In addition to his large social media following, Charles has amassed a considerable fortune, estimated to be worth over $12 million. While he is best known for his work as a makeup artist, Charles has also dabbled in acting, modeling, and lip-syncing.
In recent years, he has become increasingly involved in philanthropy, using his platform to raise awareness for various causes. Whether promoting self-love and body positivity or advocating for LGBTQ rights, James Charles uses his vast influence to make the world a better place.
6- Bretman Rock
Bretman Rock is a Filipino social media star and Gen Z Beauty Influencer with 18.5M followers on Instagram. They are known for their funny videos, sassy attitude, and killer makeup skills. Bretman first gained fame on Vine, where they quickly became one of the platform’s most popular stars.
They then transitioned to YouTube, where they continued to grow their audience with hilarious videos and helpful beauty tips. The year 2021 saw the release of Bretman’s own line of Jibbitz, created in collaboration with Crocs. Bretman has modeled for Michael Kors, Stella McCartney, and Nike’s Pride campaign.
In 2020, the eyewear brand Dime collaborated with the optical company Bretman to release four new styles of sunglasses that were promoted in an ad campaign based on the work of Renaissance artists. Also, in 2021, Bretman made history as the magazine’s first gay male to grace its cover.
Emma Chamberlain is one of the most popular beauty influencers on Instagram, with a following of over 16 million. Emma collaborated with the clothing brand PacSun on their Spring 2022 collection. The collection’s theme was “looking to the future and the dream of escapism,” and Emma’s work inspired it.
She has quickly become a role model for many. Emma is known for her love of all things natural, and she often shares tips and tricks on how to achieve a simple, effortless look. She also regularly posts honest reviews of beauty products, which has earned her the trust of her followers.
Lily-Rose Depp is a French-American model and actress. The daughter of actor Johnny Depp and model-actress Vanessa Paradis, she began her acting career with a role in the 1999 film “The Ninth Gate.” She has since appeared in films such as “Yoga Hosers” (2016) and “The Dancer” (2016).
In 2020, she starred in the Amazon Prime Video series “Haunted.” On Instagram, she has 6.8 million followers. Lily-Rose is part of Gen Z and is considered a beauty influencer.
She has worked with luxury brands such as Chanel, Marc Jacobs Beauty, and L’Oreal Paris. Lily-Rose’s style is often described as bohemian chic. She is known for her effortlessly cool style and natural beauty. In 2019, Lily-Rose was named one of Vogue Paris’ 10 Women of the Year.
Molly-Mae Hague is a reality TV star and social media influencer who has amassed a following of 6.7 million on Instagram. The 23-year-old first found fame on the British reality show Love Island, where she was a contestant in 2019.
Since then, she has parlayed her celebrity status into a successful career as an influencer, partnering with luxury brands such as PrettyLittleThing and Calvin Klein. Molly-Mae Hague is already a bonafide Gen Z beauty icon despite her youth.
Her Instagram feed is filled with gorgeous makeup looks and fashion inspiration, and she frequently shares tips and tricks with her followers.
10- Jannat Mirza
Jannat Mirza is a 22-year-old Pakistani beauty and lifestyle influencer who has amassed a following of 3.8 million on Instagram. Her talent for lip-syncing, lifestyle tutorials, and detailed, colorful makeup looks set her apart from other social media stars.
Her popularity has led to collaborations with major brands like Loreal and Maybelline, and she has even been featured in international publications like Vogue and Harper’s Bazaar.
While Mirza is proud of her Pakistani heritage, she wants to be known as a global influencer, and her fans love her for it. “I think representation matters,” she said in an interview.
11- Danielle Marcan
Danielle Marcan is a Gen Z influencer with 1.7 million followers on Instagram. She is a makeup artist, posts videos showing her doing her makeup, and gives tips to her followers. Her account has grown rapidly in popularity, and she has been featured in magazines and television.
In addition to being an excellent makeup artist, Danielle is also funny, relatable, and down-to-earth. Her positive attitude and genuine interactions with her followers have made her one of Instagram’s most popular beauty influencers.
Denise Mercedes is a Dominican-American beauty influencer with 1.5 million followers on Instagram. She is a digital creator who is best known for her fashion and beauty content. Denise has worked with brands such as Fashion Nova, L’Oréal, and Maybelline.
She has also been featured in Vogue, Harper’s Bazaar, and Cosmopolitan publications. In addition to her work as an influencer, Denise is also an accomplished dancer. She has appeared in music videos for artists like Justin Bieber and Cardi B. Denise is currently signed to Wilhelmina International Inc. and resides in Los Angeles, California.
13- Victoria Lyn
Victoria Lyn 🇩🇴 is a Gen Z beauty influencer with 1.3 million followers on Instagram. She is passionate about makeup and fashion, and her page is full of stylish looks and tips for achieving the perfect makeup look. Victoria also frequently collaborates with other beauty brands and influencers, and her page is a popular destination for beauty lovers worldwide.
In addition to her influencer work, Victoria is an accomplished model and actress. She has been featured in magazines such as Vogue and Elle, and her modeling work has taken her to Fashion Weeks worldwide.
Anastasia Kings North is a Gen Z Beauty Influencer with 1M followers on Instagram. She started her career as a model and quickly became one of the most popular faces in the fashion and beauty industry. After moving to Los Angeles, she began working as a makeup artist and quickly developed a following.
Her Instagram account is now full of beautiful photos of her wearing the latest fashion and makeup trends. In addition to her work as an influencer, Anastasia is also an entrepreneur. She has launched several successful businesses, including a line of cosmetics and a modeling agency.
Dounia is a Gen Z beauty influencer with a following of 257K on Instagram. Born and raised in New York City, she has always had a passion for music and the arts. She quickly found success on social media, using her platform to showcase her talent and connect with like-minded people.
In addition to her artwork, Dounia is also an avid beauty lover. She often uses her platform to share her dressing routine, lip-syncing her songs, and making product recommendations with her followers. Her unique perspective and bubbly personality have made her one of Instagram’s most popular Gen Z beauty influencers.
16- Ellie Addis
Ellie Addis has already made a name for herself in the digital sphere. With over 209K followers on Instagram, she is one of the most popular beauty influencers in the world. Addis first gained notoriety for her striking looks and unique sense of style.
However, it wasn’t until she started posting videos and tutorials that her audience really began to grow. In her videos, Addis comes across as down-to-earth and relatable, offering honest advice and tips to her viewers.
Jordan is a digital creator and Canadian Gen Z beauty influencer with over 99.5K followers on Instagram. Her followers have praised Jordan for her make-up tips and tutorials, which she posts regularly to her account. She is also seen as a relatable figure, as she often posts about her everyday life in addition to her beauty content.
In recent months, Jordan has been working on expanding her brand by launching a YouTube channel, where she plans to post longer format videos covering a range of topics, including beauty, fashion, and lifestyle.
To Sum Up
You’re missing out if you’re not following a Gen Zers beauty influencer on Instagram. These rising stars are taking the beauty world by storm with their creative makeup looks, relatable fashion sense, and unfiltered conversations about the industry.
From up-and-coming YouTubers to Insta-famous models, these influencers are using their platforms to redefine what it means to be beautiful. And they’re doing it all with style and grace. Download the Instagram app now and follow your favorite beauty influencers among the above 17 Gen Xers!