17 Gen Z Beauty Influencers You Need to Follow on TikTok

If you’re not on TikTok, you’re missing out on some severe beauty content. These 17 Gen Z beauty influencers on the TikTok social media channel are changing the game with their creative makeup looks, tutorials, and product reviews.

From classic YouTube-style videos to creative lip-syncs, comedy skits, and dance videos, there’s something for everyone. And if you’re not following them already, you need to get on it!

These 17 Gen Z beauty influencers have covered you whether you’re looking for a new eyeliner technique or want to see some exciting product reviews. So go ahead and give them a follow – you won’t regret it!

List 17 Gen Z Beauty Influencers on TikTok

TikTok is a social media platform with tons of beauty content. From everyday makeup looks to high-end hair tutorials, there’s something for everyone on this app. With billions of active users, this user-generated platform is rapidly gaining high popularity among female users.

So why not join in on the fun yourself? It’s a great way to stay up-to-date on the latest trends and meet new people. Follow these 17 Gen Z beauty influencers on TikTok for some fantastic content!

1- Charli D’Amelio


throwback to week one @officialdwts i can’t believe the semi finals are only a few days away!!!

♬ original sound – ♡

Charli D’Amelio is a TikTok star, dancer, and American social media personality. Charli D’Amelio has quickly become one of the most famous teens in the world. She started on the social media marketing platform TikTok, where Charli D’Amelio quickly amassed a large following with her videos of dance, beauty, fashion, travel, emotions, and lip-syncing.

But her beauty and fashion videos have made her a household name. With 148.3 million followers on TikTok, Charli has become the face of Gen Z beauty. And she’s using her platform to empower other young women to feel beautiful and confident in their own skin.

Whether she’s sharing makeup tips, reviewing the latest fashion trends, or simply being her hilarious self, Charli is proving that she’s more than just a pretty face. She’s a force to be reckoned with. And we can’t wait to see what she does next.

2- Addison Rae

With 88.7 million followers on her TikTok account, Addison Rae is one of the world’s most popular social media app influencers. A self-proclaimed “Gen Z girl,” Addison has built her success on providing relatable content that her followers can enjoy.

Addison always keeps her fans entertained, whether she’s sharing a casual eating video or a glam beauty routine. She makes videos on eating, beauty, fashion, travel, daily routine, modeling, etc.

In addition to her impressive online following, Addison is also a successful model and businesswoman. She has partnered with some of the biggest brands in the fashion and beauty industry, and she shows no signs of slowing down anytime soon.

3- Loren Gray

Loren Gray is a Gen Z Beauty Influencer with 54.5 million followers on TikTok. She makes videos on beauty, dancing, travel, acting, shopping, fashion, and lip-syncing. Loren has collaborated with beauty brands such as Revlon, Clarins, Maybelline, L’Oréal, boohoo, triangle, and Forever 2.

In 2018, she was named one of Time’s “Most Influential Teens,” and in 2019, she was named one of Forbes’s “Top Influencers” in the beauty category. Loren is also an actress and singer. Loren is currently signed to Virgin Records. She is usually categorized as a Macro-influencer of Gen Z.

4- Avani Gregg

Avani Gregg is a TikTok sensation with 42.6 million followers. She first gained fame for her moody dance videos but has since become known for her edgy SFX makeup looks. Gregg has amassed a huge following thanks to her unique style and ability to push the boundaries of beauty. While some may view her as controversial, there’s no denying that she’s one of the most popular influencers in the Gen Z space.

5- Victoria Lyn


How I apply False Lashes💖 @ArdellBeauty Demi Wipies! What’s your fav style of lashes? #makeup #beauty #falselashes #mascara

♬ Lava Lamp – Happy Trees

Victoria Lyn is one of the most popular beauty influencers on TikTok, with 5.3 million followers. A self-taught makeup artist, Lyn started her career posting videos on YouTube before finding success on TikTok, where she quickly built up a large following thanks to her creative and engaging content.

6- Denise Mercedes


What we would wear to a Wedding Fall Edition ❤️ which look is your fav ?! #stylenotsize

♬ woo x i was never there – xxtristanxo

Denise Mercedes is quickly becoming one of the most famous faces on TikTok. The body-positive fashion enthusiast has built up a following of 3.5 million users who love watching her stylish videos. While her fashion sense is impressive, what sets her apart is her inclusive attitude toward size and fit.

No matter what she’s wearing, Denise always looks impressive – and she regularly tags her content with #StyleNotSize to show that fashion is for everyone, regardless of size or shape. She frequently recommends stores like American Eagle and Fashion Nova because of their low prices and wide range of sizes.

7- Danielle Marcan


lipstick try on using the @dior Rouge Dior Minaudiere set @selfridges #Diorbeauty #DreamInDior ad

♬ original sound – DANIELLE

Danielle Marcan is a 24-year-old social media star influencer with 3.4 million followers on TikTok. Marcan, who is of Puerto Rican descent, posts videos about makeup, fashion, and lifestyle topics.

She has also been featured in campaigns for major brands such as Ulta Beauty and L’Oreal. In addition to her influencer work, Marcan is a student at the Fashion Institute of Technology in New York City.

8- Keondra Kelly


pt 2 to my favorite makeup products :0

♬ original sound – Keonkage

Keondra Kelly is a Gen Z beauty influencer with 1.1 million followers on her TikTok account. Originally from Los Angeles, California, she now splits her time between New York City and Los Angeles. A self-proclaimed “Gen Z girl,” Keondra is known for her sense of style and her love of makeup.

Her content includes everything from fashion and beauty tips to dance videos and vlogs. In addition to TikTok, Keondra is also active on YouTube, Instagram, and Snapchat.

9- Trevor Barrett


The prettiest $8 blush ever🥹💖Tag someone who should try these🥰 (Not sponsored) gradient blush by @Kokie Cosmetics #blush #dupe #ombre #makeupreview

♬ Cute – Prod by Rose & Artsounds Chill

Trevor Barrett is a Canadian beauty influencer who has amassed a following of 834.3K active users on TikTok. His account, full of videos featuring makeup tutorials, product reviews, and skincare tips, has earned him a sizable following among Gen Z TikTok users.

Barrett’s success as an influencer lies in his ability to connect with his audience and provide them with valuable content that is both informative and entertaining. In addition to his impressive reach on TikTok, Barrett also has a successful YouTube channel where he posts longer-form videos about beauty and fashion.

10- Elise


AdEnter the @karma_shopnow challenge with your own Halloween look by using this sound, transition & #karmahalloween to win your own Halloween themed beauty box. Good Luck 🎃👻💀

♬ This Halloween – TonsTone

Elise is a Gen Z beauty influencer with 666.5k followers on her TikTok account. She is known for her creative makeup looks and tutorials, which have earned her a loyal following among Gen Zers.

Elise’s popularity has led to opportunities to collaborate with brands such as Maybelline and L’Oreal, and she has also been featured in magazines such as Teen Vogue and Cosmopolitan. In addition to her work as an influencer, Elise is also an accomplished content creator.

11- Ellie Addis


new yorkkk newwwww yorkkkkkkkkkkkk

♬ Suddenly I See – KT Tunstall

Ellie Addis is a Gen Z beauty influencer with 450.7K followers on her TikTok account. She posts videos of herself doing various makeup looks and routines and gives tips and advice on achieving certain looks. While she is relatively new to the scene, she has already built up a sizeable following thanks to her creative and unique approach to beauty.

In addition to her impressive following on TikTok, Ellie also has a successful YouTube channel where she posts longer videos on skin care, hair care, and makeup tutorials.

12- Tajia Reed

Tajia Reed is a TikTok sensation with nearly 404.5K followers. The 20-year-old has built a devoted following by sharing short-form vlogs and videos that showcase her unique talent for makeup artistry. In particular, Reed is known for her bold and creative eye makeup looks.

While some of her videos are lighthearted and humorous, others are more serious and dramatic. Regardless of the tone, Reed’s videos always entertain and inspire viewers. She currently resides in Los Angeles, where she works as a freelance makeup artist.

13- Olivia Jade Giannulli


my first try with a tiktok tutorial 🙈 💄

♬ original sound – olivia jade

Olivia Jade Giannulli, a popular Gen Z beauty influencer with 378.2K followers and 5.8M likes on her TikTok account, is known for her vlogs, tutorials, and challenges. Olivia’s entertaining content ranges from everyday tasks like getting ready for school or doing her makeup to more creative videos like lip-syncing and singing.

In one of her most popular videos, “Olivia Jade Gets Her Life,” she does a hilarious lip sync of the popular song “I’m So Fancy” by Iggy Azalea. Olivia has used her platform to collaborate with some of the biggest names in the beauty industry, including Sephora, L’Oreal, and Marc Jacobs Beauty.

14- Ashley Quiroz


Get into the new @makeupforever HD Skin Foundation (even BETTER formula than the original) Available at @sephora! ✨#MAKEUPFOREVERPartner #SephoraAtKohls #HDSKIN #focusonme #foundationreview #trendingmakeup

♬ Aesthetic – Tollan Kim

Ashley Quiroz is a Gen Z beauty influencer with 322.3k followers on TikTok accounts. She is known for her creative makeup looks and tutorials. Ashley’s love for makeup began when she was a little girl and has been honing her craft ever since.

Her talent and passion have allowed her to build a large following on internet user base social platforms, where she inspires others with her artistry. Ashley’s makeup style is unique and vibrant, and her ability to engage with her viewers makes her one of the most popular TikTok creators in the beauty community.

15- Amanda Steele

Amanda Steele is a Gen Z beauty influencer with 186.6K followers on her TikTok account. Steele posts videos of herself doing her makeup, trying out new looks, and giving tips and tricks to her viewers. Steele has been involved in the beauty industry since she was a child.

She began modeling when she was six. In recent years, Steele has become increasingly involved in social media, posting videos on YouTube and Instagram stories in addition to her TikTok account. Steele’s popularity has led to partnerships with brands such as Maybelline, NYX Cosmetics, and Sabon.

In addition to her work as an influencer, Steele is also an actress; she has appeared in films such as “The babysitter” (2017) and “You get me” (2017).

16- Aalia


Reminder to wear your spf 🫶🏽 #skincare101 #spf50

♬ escapism – favsoundds

As a Gen Z beauty influencer, Aalia has amassed a huge following on her various social media networks. Her 177k followers on TikTok are treated to a daily dose of her creative makeup tutorials, product reviews, and tips for achieving the perfect complexion. She is obsessed with skincare and beauty in her personal life.

In addition to her main TikTok account, she also has a YouTube channel where she delves deeper into skincare routines and shares her expert knowledge of beauty. Aalia’s passion for makeup and willingness to experiment with new trends ensures that her content is always fresh and exciting.

17- Jai Mariah

Jai Mariah is already making waves in the world of beauty. With 38.1K followers and hundreds of thousands of likes on her TikTok account, Mariah is quickly establishing herself as a leading voice in Gen Z beauty. Her willingness to experiment with new trends and products sets Mariah apart from other influencers.

From daring makeup looks to unconventional skincare routines, Mariah isn’t afraid to try something new. And her followers love her for it. In addition to her fearlessness, Mariah is known for her great sense of humor and relatable personality.

Whether sharing a hilarious story about a beauty mishap or giving advice on how to deal with acne, Mariah always smiles at her fans’ faces.

To Sum Up

Are you looking for some beauty inspiration, or just want a better understanding of what Gen Z beauty influencers are into when it comes to hair and makeup, be sure to check out these 17 biggest stars on TikTok. They’re all unique in their own way, and they each have something different to offer.

So whether you’re a beginner in makeup or you’ve been doing your own hair, skincare, and makeup since high school, there’s definitely someone on this list that will inspire you. And who knows? You might just find your new favorite beauty guru!

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