If you’re not already on TikTok, now is the time to download the app and follow some of the best International beauty influencers. From South Korea to Brazil, these creators share tips and tricks for everything from skincare to makeup on different social channels.
Additionally, ideals of beauty are evolving. Just a quick glance at some older commercials for cosmetics and other beauty-related products is enough to remind us that “ideal” beauty has made way for “genuine” beauty throughout the years.
If you’re on the lookout for innovative and exciting new International beauty influencers, look no further than TikTok. This popular social media platform is home to a growing community of vloggers, bloggers, and podcasters pushing beauty trends’ boundaries.
17 Most Popular International Influencers on TikTok
If you’re ready to up your beauty game and try something new, follow these 17 best and most popular International beauty influencers on TikTok!
1- Hyram Yarbo
Hyram Yarbo has quickly risen to fame as the go-to source for beauty product recommendations. Hyram shares hilarious and informative videos on topics as diverse as “drunk skincare regimes” and the need to reapply sunscreen.
With his charismatic personality and skin-care savvy, Hyram has built a devoted fan base of 6.2 million followers on the platform.
But his commitment to product transparency and inclusivity sets him apart from other beauty influencers. He often calls out popular brands with high engagement rates for using harmful ingredients or for lacking diversity in their shade ranges.
His charm and honesty have made him a beloved figure in the beauty community, leading to partnerships with major brands such as Olay and Neutrogena. At only 22 years old, Hyram continues to pave the way for a more ethical and inclusive industry with his influential presence on TikTok.
2- Gabe Adams
Gabe Adams has built a huge following of social media users with 3.5M thanks to his unique approach to makeup artistry. In addition to creating stunning looks for his followers, Gabe also specializes in applying makeup for people with physical disabilities. He is a true example of courage, confidence, and bravery.
This creates opportunities for them to confidently express their own personal style and empowers them to feel beautiful without changing or hiding their disabilities.
Gabe’s passion and talent have led him to work with big-name brands and major publications, but he remains humble and dedicated to using his platform to advocate for diversity and inclusion in the beauty industry.
As more and more people discover Gabe’s eye-catching transformations and inspirational message, it’s clear that he is truly making a difference in the world of beauty.
3- Razzle Holly
Razzle Holly has quickly become one of the platform’s top beauty influencers. With over 1.4 million followers, her videos cover everything from makeup tutorials to skincare tips and product reviews.
Holly’s fans love her bubbly personality, relatable content, and ability to make even the most complicated beauty techniques seem achievable.
In addition to her success on TikTok, Holly has collaborated with major brands such as Maybelline and ColourPop and has been featured in publications like Teen Vogue and Allure. With her unique blend of expertise and charm, it’s no surprise that Razzle Holly is quickly becoming a household name in the beauty community.
4- Eva Rankin
As a beauty influencer with over 675.5K followers on TikTok, Eva Rankin has quickly made a name for herself in the international beauty community. Eva’s long and short-form videos offer tips and tricks for enhancing natural beauty, from makeup tutorials to skincare routines.
However, she also advocates for self-love and acceptance, encouraging her followers to embrace their unique features and find confidence in themselves.
In addition to her popular TikTok account, Eva maintains an active presence on Instagram stories, where she shares stunning photoshoots and personal insights with her millions of followers.
5- Dasia Janae
Dasia, age 21, is an accomplished stylist and cosmetics artist. The mother of two rose to fame with her DIY videos, which include room makeovers and sneaker art, but she first found success with her in-depth cosmetic tips.
Dasia Janae has quickly gained a following of over 353.6K followers for her beauty tutorials and product reviews. Dasia’s videos range from Glam Looks to daily makeup routines and skin care segments.
She even frequently showcases new products in her “New In My Beauty Collection” series. With her combination of expertise with makeup and skin care products, as well as her warm and friendly personality, it’s no wonder Dasia is quickly becoming a go-to beauty influencer on social platforms.
Have you heard of Lyrica Anderson? If not, you’re definitely missing out on some major beauty inspiration. This international beauty influencer has amassed a huge following of 323.3K on TikTok, where she shares tips and tricks for everything from skincare to hair styling.
She’s also known for her bold makeup looks, constantly experimenting with new techniques and products. And her inclusive approach to beauty shines through in every video, as she showcases a diverse range of looks and celebrates individuality.
As an international Beauty Influencer on TikTok, Ashley Quiroz has amassed 318.3K followers with her creative makeup tutorials and beauty tips. Her social media channels feature clear, step-by-step instructions that make even the more complicated looks seem attainable.
In addition to makeup tutorials, Quiroz also offers skincare advice and product reviews, demonstrating her dedication to helping her followers embrace their individuality and feel confident in their own skin.
With consistently engaging content and a passion for beauty, it’s no wonder that Quiroz’s followers are constantly growing. Make sure to check out her TikTok for some major beauty inspiration.
Have you ever stumbled upon a TikTok account and found yourself unable to look away? That’s how I felt when I first discovered Naezrah Desir, an international beauty influencer with over 279.5K followers on the platform.
Naezrah Desir, whose age is 25, is a Black beauty influencer whose cosmetic tutorials have gone viral on TikTok. The New Yorker’s expertise in the cosmetics industry has made her a social media sensation. She’s largely responsible for the widespread adoption of rainbow-hued under-eye concealer.
She takes viewers on a classically glamorous yet modern journey as she creates dramatic makeup looks, shares her skincare routine, and tests out new products.
Her videos are entertaining and informative, but her infectious positivity and warmth make her truly stand out in the crowded world of celebrity influencers in beauty and fashion.
9- Char Barker
Char Barker may only be 18 years old, but she’s already making waves in the beauty industry as an international influencer. With over 218.8K followers on TikTok, Char wows her fans with stunning makeup looks and tutorials.
She is an expert in using eyeshadow, and she has only recently produced a series of movies in which she recreates characters’ appearances from the well-known show Euphoria.
But Char’s talent extends beyond simply applying cosmetics. She also has a special gift for showing her audience how to accentuate their natural beauty.
Char’s magical transformation videos showcase her ability to enhance someone’s appearance while still remaining true to their unique features.
With over 199.8k followers on TikTok, this international influencer has quickly made a name for herself in the beauty world. Lisette’s videos offer something for everyone, from makeup tutorials to skincare tips and DIY haircare routines.
She’s not afraid to experiment with bold looks but also features simple everyday makeup styles. In addition to her creative content, Lisette puts focuses on promoting self-love and body positivity.
Her infectious enthusiasm and vibrant personality make her an instant hit with viewers, making her one watch in the influencer space.
11- Rowi Singh
If you love beauty and makeup, chances are you’ve come across Rowi Singh on TikTok. This international beauty influencer has amassed a following of 149.6K, where she showcases her creative makeup looks and expert techniques, her creative makeup tutorials, and product reviews.
But she doesn’t just focus on aesthetics – Singh also shares skincare routines and product reviews to ensure that her followers have flawless skin as well as stunning makeup.
The diversity of her work as a makeup artist and influencer places her among the best in the industry; she does everything from breaking down the basics of applying makeup to creating elaborate looks.
She has 148.9K followers on TikTok. Her videos are always fun to watch since she embraces her inner desi girl.
If you’re a makeup artist looking for inspiration to wear unexpected color combos, look no further than Kaushal. Without ever going overboard, she regularly designs ensembles that are incredibly dramatic, eye-catching, and extremely on-trend.
13- Marianna Hewitt
Have you ever scrolled through Instagram reels, admiring beauty influencers’ flawless makeup looks and enviable skincare routines? One such influencer is Marianna Hewitt, who has amassed a social media platform following of over 161.4K on TikTok alone.
As a beauty expert and founder of the successful skincare line Summer Fridays, Marianna offers her followers valuable tips and tricks for achieving glowing skin and shares her products and other favorite cosmetic brands.
In addition to creating content on TikTok and Instagram stories, Marianna also runs a popular blog called Life With Me, where she shares lifestyle advice and personal stories.
14- Lady Annty
Have you heard of Lady Annty on TikTok? This international beauty influencer has garnered 137.2K followers on the platform with her stunning looks and trendy makeup tutorials. From colorful eyeshadow looks to full glam, Lady Annty’s videos offer a diverse range of looks for every occasion.
She also regularly posts skincare routines and product reviews, giving her followers valuable insight into the latest products in the beauty industry.
What sets Lady Annty apart from other social media influencers is her dedication to promoting self-love and body positivity.
15- Pat McGrath
With over 102.6K followers on TikTok, Pat McGrath is an international beauty influencer who is quickly gaining popularity. Her videos focus on makeup tutorials, product reviews, and tips for achieving a variety of looks.
In addition to her strong online presence, McGrath has also worked as a professional makeup artist for over 20 years. This experience gives her a unique perspective that helps her create informative and engaging content.
Her videos are well-produced and offer viewers valuable insights into the world of beauty. In addition, McGrath is always experimenting with new products and looks, which keeps her followers coming back for more.
Nyma is an international Beauty Influencer on TikTok with 74.9K followers. She is originally from Sudan but now resides in the United Arab Emirates.
Nyma uses her platform to inspire and empower young women all over the world. She spreads positive messages about self-love, body positivity, and female empowerment. Her videos are creative, funny, and informative.
She has collaborated with some of the biggest names in the beauty industry, including Jeffree Star and James Charles.
17- Marlena Stell
Marlena Stell is an international Beauty Influencer on TikTok with 42.3K active users on this popular social media app. Marlena’s unique voice and perspective on the industry sets her apart from other beauty micro-influencers.
Marlena wants to “inspire every one of different ages, genders, skin tones, and nationalities to feel their best both internally and externally. The mother, chief executive officer, and business owner in her forties runs a makeup company to assist busy women in looking their best in the morning without wasting too much time.
Marlena’s content is heavily focused on skincare and beauty routines, but she also offers plenty of tips and tricks for those just getting started in the world of TikTok. In addition to her informative videos, Marlena also hosts regular Q&As, giving her followers a chance to ask questions and get to know her better.
Whether you’re looking for stunning makeup tutorials, easy-to-follow skincare routines, or inspirational weight loss tips, these 17 International beauty influencers have you covered.
So if you need fresh makeup ideas or want to see someone slaying their look with confidence, make sure to check out these stunning content creators and International beauty influencers on TikTok. Trust us; you won’t regret it.