17 Latina Beauty Influencers You Need to Follow on Instagram

If you’re searching for some beauty and fashion inspiration or lifestyle bloggers, don’t worry, you’re at the right place. Look at these 17 Latina beauty influencers on Instagram.

These beauty gurus have everything from bold makeup looks and fashion advice to natural, glowing skin. Whether you’re searching for beauty tips on strengthening your hair or looking for the perfect nude lipstick, these ladies have got you covered.

Plus, with their fun and infectious personalities, scrolling through their feeds will quickly become your fashion inspo and daily routine. So go ahead and hit that follow button – these Latinas are bound to give you some major beauty inspiration.

List of 17 Latina Beauty Influencers on Instagram

Latino culture has always been incredibly vibrant and full of beauty, and now we have a new wave of Latina beauty influencers taking over Instagram. From colorful makeup looks to natural skincare routines, these Latina beauty influencers share their unique beauty secrets with the world.

Here are 17 Latina beauty content creators you need to follow on Instagram.

1- Camila Coelho

Camila Coelho is a Brazilian-born beauty influencer with nearly 10 million followers on Instagram. She is best known for her chic and classic style and ability to rock a bold red lip. Camila first gained attention for her fashion blog, which she launched in 2010.

Coelho has also established herself as a successful entrepreneur. Macro influencer Camila Coelho proves that success will come if you work hard and have talent. She launched her cosmetics line, now sold in Sephora stores worldwide!

Since then, she has built a massive online following by sharing her fashion, lifestyle, and beauty tips with the world. In addition to her blog, Camila also has a popular YouTube channel where she posts videos about everything from makeup tutorials to fashion hauls. 

2- ๐aomi Giannopoulos

Naomi Giannopoulos is a Latina beauty influencer with 6.2 million followers on Instagram. She is known for her gorgeous looks and enviable style, and she frequently Collaborates with fashion and beauty brands.

Naomi was born in Argentina to Colombian and Italian parents and has lived in Miami, New York, and Los Angeles. She currently resides in Mexico City with her husband and young son. Naomi is passionate about celebrating Latina culture and empowering Latinas worldwide.

In addition to her work as an influencer, she is also a talented model, actress, and presenter. Naomi has graced the cover of magazines such as Harper’s Bazaar Spain and Elle Mexico, and she has appeared in campaigns for brands like Maybelline and L’Orรฉal. 

3- Desi Perkins

Desi Perkins is a Latina beauty influencer with 4.4M followers on Instagram. She is known for her gorgeous makeup looks and stunning style. Perkins began her career as a hair and makeup artist, working in Los Angeles for both film and television.

Here, she developed her signature style, a mix of glamour and edge, making her one of social media’s most popular beauty influencers. In addition to her work as a makeup artist, Perkins is also an entrepreneur.

She has launched several successful products, including her own line of false eyelashes. With her blend of talent, quality beauty standards, and business acumen.

4- Manny Gutierrez

Manny Gutierrez is a Latina beauty influencer with 4.1 million followers on Instagram. She is known for her bold, colorful makeup looks and her bubbly, outgoing personality. Gutierrez began her career as a makeup artist in various wedding and fashion photography studios.

After building a strong social media following, she pursued modeling and influencer work full-time. Gutierrez has since worked with some of the biggest names in the fashion and beauty industry, including Pantene, L’Oreal, and Maybelline. She has also been featured in magazines such as Vogue, Harper’s Bazaar, and Elle.

5- Christen Dominique

Christen Dominique is a Latina beauty influencer with over 1.7 million followers on Instagram. Christen is known for her elegant and natural makeup looks, as well as her gorgeous hairstyles.

Her passion for makeup and beauty began at a young age, and she has honed her skills ever since. Christen’s popularity has skyrocketed in recent years, and she is now one of the most sought-after beauty influencers in the industry. Brands are dying to work with her, and her followers are constantly eager to see what she will do next.

6- Kay Lani

Kay Lani is a Latina beauty influencer with over 1.2 million followers on Instagram. She is known for her vibrant makeup looks and self-love messages. Kay Lani inspires her followers to express themselves through makeup and to love themselves for who they are.

Her positive attitude and creative approach to beauty have won her a devoted following. In addition to her brand, Kay Lani runs a successful YouTube channel where she shares tutorials, product reviews, and styling tips. Through her work, she aims to empower Latinas and help them feel confident in their own skin.

7- Dulce Candy

Tejada Ruiz is a Latina beauty influencer with over 1 million followers on Instagram. She is known for her vibrant personality and love of makeup and fashion. Tejada Ruiz began her career as a model, but her work as a Latina fashion blogger and beauty & lifestyle expert really put her on the map.

She quickly gained a following for her honest reviews and tutorials, which led to collaborations with some of the biggest names in the industry. Tejada Ruiz has proven to be more than just a pretty face.

She is also an entrepreneur and a powerful voice for Latinas everywhere. She has used her platform to promote these values and inspired countless women to love themselves the way they are.

8- Lora Arellano

Lora Arellano is a Latina beauty influencer with over 867k followers on Instagram. She is known for her fierce makeup looks and gorgeous hairstyles. However, her willingness to experiment with her looks sets her apart from other influencers.

Whether she’s rocking a colorful wig or bold lips, Lora is always trying something new. This fearlessness has earned her a loyal following of fans who appreciate her willingness to push the boundaries of natural beauty. In addition to being an influencer, Lora is also a businesswoman.

She has launched her own cosmetics line, including products for both men and women. With her success on social media and in the business world, Lora Arellano is truly a Latina powerhouse.

9- Gabriel Zamora

Gabriel Zamora is a Latina beauty influencer with 764K followers on Instagram. He is known for his bold and vibrant makeup looks and frequently collaborates with other influencers. Zamora has also been outspoken about issues such as colorism and representation in the beauty industry.

In addition to his work as an influencer, Zamora is also a talented artist. His art often features vibrant colors and patterns, influenced by his Latina heritage. Zamoraโ€™s work has been featured in several publications, and he has shown his work in galleries across the United States.

In 2018, he was named one of Forbesโ€™ โ€œ30 Under 30โ€ in Art & Style. Gabriel Zamora is a multi-talented Latina who is using her platform to promote representation and inclusivity in the beauty industry.

10- Iris Beilin

Iris Beilin is a Latina beauty influencer with 737K followers on Instagram. Iris regularly posts about makeup, skincare, and fashion, and she has collaborated with brands like L’Oreal, Maybelline, and Sephora.

In addition to her impressive online presence, Iris is also a successful model and actress. She has appeared in commercials for Coca-Cola and Verizon. She’s always trying out something new in the beauty world, providing feedback, and sharing her everyday life routines.

With her large following and her multiple talents, Iris is quickly becoming one of the most popular Latinas in the entertainment industry.

11- Etienne Ortega

With over 550k followers on Instagram, Etienne Ortega is quickly becoming one of the most popular Latina beauty influencers. Born and raised in Los Angeles, California, Ortega has always been passionate about makeup and fashion.

After years of experimenting with her own style, she finally found her niche in the world of beauty blogging. These days, Ortega is known for her gorgeous makeup looks and stylish outfit choices. Her Instagram feed is filled with beautiful photos of her wearing the latest fashion trends and sharing her tips for achieving the perfect makeup look.

12- Monica Veloz

With 381k Instagram followers, Monica Veloz is a Latina beauty influencer. She has a devoted fanbase among young adults because of her unique and exciting approaches to applying cosmetics.

Monica has gained millions of views on YouTube thanks to her beauty instructions and user reviews, in addition to her popular Instagram clips. Her popularity has earned her endorsement deals with well-known cosmetics companies, including L’Oreal, Maybelline, and Covergirl.

Recently, Monica became the newest spokesperson for L’Oreal’s True Match foundation. No one can deny that Monica Veloz is one of the most fascinating voices in the world of Beauty Influencers, thanks to her boundless enthusiasm and unique artistic vision.

13- Cesar Deleon Ramirez

Cesar Deleon Ramirez is gaining popularity as a Latina beauty influencer on Instagram, with 376K followers. The Los Angeles-based artist has a distinctive style that blends minimal lines and bright colors, and his movies are both educational and enjoyable.

Ramirez gives his viewers a glimpse into his personal life by sharing vlogs and challenges in addition to beauty instructions. Ramirez has acquired a considerable following despite only starting to upload videos this year.

14- Beauty By Nena

If you’re looking for a Latina beauty influencer with a large following on Instagram, look no further than Beauty By Nena. With over 332k followers, Beauty By Nena is one of the platform’s most popular Latina beauty influencers. She’s known for her creative makeup looks and tutorials, which have earned her a loyal following among beauty lovers.

In addition to her impressive Instagram following, Beauty By Nena also has a large following on other social media platforms, including YouTube and TikTok. And it’s no wonder she’s so popular – her makeup looks absolutely gorgeous! 

15- Jennifer Yepez

Jennifer Yepez is a Latina beauty influencer with over 282K followers on Instagram. She has amassed a huge following by sharing makeup tips, hairstyle tutorials, and product reviews with her fans. Born and raised in Los Angeles, CA, Jennifer is of Mexican influencer and Ecuadorian descent.

She began her career as a model but soon realized that she was more interested in the behind-the-scenes work of creating beautiful looks. After studying cosmetology, she began working as a makeup artist and soon began sharing her knowledge with the world via social media.

16- Castillo

Castillo is well-known for his comedic videos, sketches, funny videos, modeling shoots, and lip-syncing, but he also provides helpful tutorials on topics like skincare and hair styling. Although he is relatively new to the TikTok community, he has acquired over 246K subscribers.

Castillo’s accomplishments can be attributed partly to his desire to try new things with his creativity. In a recent video, for instance, he applied a “full face of inexpensive makeup.” People liked the video because he could find fashionable items at reasonable prices.

Contouring like a Kardashian was the topic of another viral video he made. Castillo has a large following for his films on how to improve your appearance, but he occasionally covers other themes, including relationships and mental health, in his videos.

17- Hector Espinal

Hector Espinal is a Latina beauty influencer with 162K followers on Instagram. She is originally from the Dominican Republic and now resides in New York City. Hector has been sharing videos on beauty tips, hair tutorials, and skincare advice since 2019.

Hector’s content is fun and relatable, and her tips are always on point. Her down-to-earth personality and genuinely helpful advice have earned her a loyal following among Latinas and beauty lovers alike.

 To Sum Up

As the beauty industry becomes more diverse and inclusive, it’s inspiring to see Latina influencers leading the charge. From stunning makeup gurus who are not only taking their industries by storm but also representing Latinx communities everywhere.

Their content is always fail-proof and brings a unique perspective to the beauty world. So whether you’re looking for new products to try or just want some sartorial inspiration, make sure to check out these fabulous Latinas killing it in the beauty game.

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