17 Latina Beauty Influencers You Need to Follow on TikTok

If you’re looking for some inspiration for your next makeup look, you need to follow Latina beauty influencers on TikTok (one of the most popular social channels). These talented men and women come from all corners of the globe and boast many styles and skill levels.

Whether you’re a beginner when it comes to putting on makeup or an advanced beauty guru always searching for new tips and tricks, there’re many on TikTok for you to follow.

With hundreds of thousands of followers and millions of video views each, these Latina beauty influencers are guaranteed to inspire you with their

  • Stunning Makeup Looks
  • Adorable Fashion Sense
  • Fun, Impressive Personalities
  • Beauty Tutorial and Humorous Videos
  • And a lot more.

So what are you waiting for? Start browsing the profiles of these great Latina beauty social media influencers now, and let the experimentation begin!

List of 17 Inspiring Latina Beauty TikTok Influencers

Whether you’re a fan of short-form video content creators or are just looking for some new beauty inspiration, there are plenty of Latina beauty influencers on TikTok who are worth following.

These talented Latina beauty influencers post engaging videos that feature product recommendations to makeup tutorials, helping their fans stay up-to-date on the latest trends and styles.

If you’re looking for the next generation of Latina beauty experts, add these 17 inspiring TikTok influencers to your follow list!



#Thanksgiving is this week, which means I’m already in #holidayspirit 🎊🎁🎄& getting ahead of my shopping 🛍️ this year! Whether you’re gifting someone who is all about their #skincare game or just getting into it – this @honest kit is all the hype ✨ Check it out 💞 #SelfCareSunday #HydratedHoliday

♬ All I Want for Christmas Is You – Mariah Carey

Jessicaalba is a Latina TikTok beauty influencer with nearly 8.3M followers. She loves to go on tours with her family, discover new places, eat food, use skincare products, and do makeup tutorials. She is known for her creative and stylish makeup looks and informative videos on skincare and beauty hacks.

Her passion for makeup and modeling started at a young age. She honed her skills by watching YouTube tutorials and practicing with her friends and family members and got millions of views. Her hard work paid off, and she soon developed a large following on social media channels.

Jessica’s success lies in her ability to connect with her audience. In addition, she is unafraid to experiment with new looks, giving tips on how to get flawless skin and trends, which keeps her videos fresh and interesting.



#ad 😍 Ok but YES to this makeup!! Este maquillaje! Using @IPSY November subscription #ipsypartner #ipsy #candylover89 #makeup #maquillaje

♬ original sound – Candylover89

Candylover89 is a Latina TikTok beauty influencer with over 4.4 million followers. She posts videos of herself doing various makeup looks, including theme makeup like Halloween and tutorials, as well as provides tips on skincare and haircare.

Her content is fresh and creative, and her tips are always informative. Candylover89 has a unique voice that really speaks to her followers, and she has a great sense of humor. Her videos are always entertaining, and her followers absolutely love her.

3- Rocio Roses

Rocio Roses is a Latina beauty influencer on TikTok who has been making waves on the social media platform for her creative, informative, and unique videos. The self-proclaimed “rosa” of TikTok has racked up over 1.5 million followers on the platform.

She is quickly becoming one of the most popular influencers in the Latina community. Rocio’s videos are a mix of informational videos about skincare and makeup, creative makeup tutorials, and occasional vlogs documenting her life.



@urban decay new Naked x Robin Eisenberg eyeshadow palette is giving! Shop now at @Ulta Beauty with the link in bio! 🎨 #UrbanDecayPartner #UrbanDecay #UDRobinEisenberg #cutcrease #falltrends

♬ original sound – MannyMua

MannyMua is a Latina TikTok beauty influencer who has built a following of over 1.5 million followers. Manny is known for his creative makeup looks, stunning fashion sense, comedy skits, and relatable personality. He also loves trying and experimenting with other TikTokers’ beauty videos.

While Manny is certainly beautiful, his willingness to be real and open with his fans has earned him a loyal following. Manny always keeps it real, whether he’s sharing his latest makeup tutorial or simply talking about her day-to-day life. And his fans appreciate that.



do this 1x a week for clearer skin and better makeup application 💕💕 #cleantok #makeuphacks #wx

♬ Rich Flex Carter Walsh Remix – CarterWalsh

Meet Savpalacio, the 20-year-old Latina TikTok beauty influencer who has quickly gained a following for her creative and unique content. Originally from Puerto Rico, Savpalacio now resides in Los Angeles, where she creates videos that range from makeup tutorials and fashion tips to lifestyle vlogs, comedic videos, and sketches.

In just a few short months, she has amassed over 882K followers on TikTok and is currently one of the fastest-growing social media stars.



The obsession is real 🙌🏾

♬ Sensual Seduction – Snoop Dogg

Irisbeilin is a Latina TikTok beauty influencer with over 651.7K followers. She started her career as a model and soon transitioned into the world of social platforms. Irisbeilin is known for her creative makeup tutorials, funny videos, eating food, fashion tips, and hilarious videos.

But what sets her apart from other influencers is her vulnerability. Irisbeilin isn’t afraid to show her followers that she’s just like them. She’s struggled with acne, weight gain, and self-esteem issues. And her followers love her for it.

7-Desi Perkins


Obsessed! So proud of our new moisturizer. DeziSkin Agua Fresca 💦 #skincare #moisturizer #beauty

♬ Just a Cloud Away – Pharrell Williams

You’re missing out if you’re not following Desi Perkins on TikTok. The Latina beauty and lifestyle influencer has amassed 484.6K followers thanks to her creative, informative, and funny videos. From makeup tutorials to skincare tips, Perkins covers it all. And she does it with a unique style that will keep you entertained.

8- Gabriel Zamora

Gabriel Zamora is a Latina brow, lifestyle, and beauty TikTok influencer. Zamora has amassed a following of over 420.1K followers on the TikTok app and is known for his creative videos and makeup tutorials.

Gabriel Zamora’s work has inspired many people to express themselves creatively and to feel confident in their own skin. Thanks to Gabriel Zamora, millions of people have been able to find their own unique style and build a community of like-minded individuals.

9-Ashley Quiroz


Get into the new @makeupforever HD Skin Foundation (even BETTER formula than the original) Available at @sephora! ✨#MAKEUPFOREVERPartner #SephoraAtKohls #HDSKIN #focusonme #foundationreview #trendingmakeup

♬ Aesthetic – Tollan Kim

Ashley Quiroz is a Latina beauty TikTok influencer who has garnered a large following of 317.6K followers on the social media platform named TikTok. Quiroz’s videos typically feature makeup tutorials, product reviews, and tips for achieving a flawless complexion. Her followers appreciate her candid and down-to-earth approach to beauty products.

10-Nicole Guerriero


#GIVEAWAY FOLLOW me and @SmashboxCosmetics, LIKE this video, and TAG YOUR SQUAD to win $1,500 worth of Smashbox #TheSuicideSquadxSmashbox

♬ original sound – Nicole Guerriero

Nicole Guerriero is a Latina beauty and lifestyle TikTok influencer who has amassed a following of over 289K people. She is best known for her creative makeup looks and tutorials, which have earned her the title of “queen of Halloween looks.”

Nicole’s success on TikTok has led to opportunities outside of the platform, including brand partnerships and speaking engagements.



im late on this but makeup trends are almost always rehashed and renamed its kinda wild but omg A MAKEUP VIDEO FINALLY?? #imcoldmakeup #makeup also i love christmas music so bad

♬ Let It Snow! Let It Snow! Let It Snow! – Dean Martin

Cutcreaser is a Latina TikTok beauty influencer who has amassed a large following of 211.3K followers thanks to her creative and unique makeup tutorials. Her tutorials range from simple everyday looks to more intricate special occasion styles, and she always uses high-quality products that give her followers the best results.

In addition to her tutorials, Cutcreaser also posts vlogs, product reviews, talks about nerdy things, and occasional challenges, all of which help to keep her followers engaged.

12-Rizos Curls


How to use our NEW Volumizing Hair Spray for EXTRA Volume 😍🙌🏼 Shake Volumizing Hair Spray well & then mist onto slightly damp ROOTS and diffuse with our Collapsoble diffuser to set and give more volume. ✨ Lastly, pick hair with our hair pick comb to fluff out your curls and their you have it! 😍✨ #volume #hairspray #rizoscurlshair #curleducation #haireducation #volumehair

♬ Lo-fi hip hop – NAO-K

Rizos Curls is a Latina beauty influencer who has taken TikTok by storm. She has 146.9K followers on TikTok. Her creative and funny videos have quickly amassed a large following of loyal fans. Rizos Curls is best known for her unique take on Latinx beauty.

Using her platform to showcase the versatility of Latinx hair, she has inspired millions of women to embrace their own natural beauty. In addition to her popular videos, Rizos Curls also offers a line of natural hair care products that are designed to provide optimum results for curly and wavy hair types.

13-Monica Style Muse


AYEEE THIS A BOP!!!! 🇩🇴🇩🇴 @callmechrissyy primaaa you next!

♬ Soy Mamá (Remix) – La Insuperable & Farina & Yailin la Mas Viral

Monica Style Muse is a Latina TikTok beauty black influencer who is quickly gaining popularity for her creative and informative videos. With over 120K followers. She is popular because of her creative makeup looks, and her stylish outfits are always on point.

But beyond her fashion sense, what really sets Monica apart is her passion for empowering Latina women. Her videos and captions encourage her followers to embrace their culture and appreciate their natural beauty.

Now, She is a newborn’s mother and also talks about the challenges for new mothers during the 9 months of pregnancy and after C-Section. So go ahead and give her a follow – you won’t be disappointed!

14-Diiego Classy

Diiego Classy is a Latina beauty guru TikTok influencer with over 82.8K followers. He is known for his creative makeup videos, stylish outfits, lip-syncing videos, and beautiful face. Classy has collaborated with brands such as Fashion Nova, L’Oreal, and more. Classy is also a model and multi-talented person. He has appeared in campaigns for Maybelline and Nike.



Here is how I create my smoked out cat eye 🚬 Using @NYX Cosmetics Epic Ink Liner & @Dose of Colors x Makeup by Shayla wifey palette 🤎🖤 #IntuitTouchdownDance #AEHolidayCard #AmazonSavingSpree #fyp #xyzbca #makeup #makeuptutorial #beautyhacks

♬ Summer day – TimTaj

Kay-Lani is a Latina beauty enthusiast TikTok channel influencer with over 49.2K followers. She posts videos about makeup, skincare, and fashion; her content is creative and informative.

Kay-Lani’s unique perspective and fresh take on beauty tips have made her one of the most popular TikTokkers in the Latinx community. Her videos are fun and energetic, and she always keeps her viewers entertained.


Jewellianna is a Latina TikTok beauty influencer with over 13.7K followers. She first gained popularity for her creative makeup looks and tutorials but has since expanded her content to include fashion, natural hair, lifestyle, dancing, comedic skits, and videos.

Jewellianna is famous for her outgoing personality and her ability to connect with her fans. Jewellianna also has a successful YouTube channel with millions of subscribers and a popular Instagram account.

17- Deniseasiam

Deniseasiam is a Latina beauty influencer on TikTok with over 4.5K followers. She is popular for her creative makeup tutorials and hauls videos. Deniseasiam’s videos feature a wide range of products, from drugstore to high-end.

She is always experimenting with new looks and techniques. Her tutorials are easy to follow and provide viewers with valuable dressing tips, tricks, and daily exercises. In addition to her work on TikTok, Deniseasiam also has a YouTube channel with millions of subscribers where she uploads vlogs, experiments, and challenges.

If you’re looking for some beauty industry influencers to follow, be sure to check out all the above biggest stars’ accounts on TikTok! Thanks for your time!

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