As we all know, social media has taken over the world. It is one of the most powerful tools people can use to connect with others and share their lives. While there are many female beauty influencers to follow, a growing number of male beauty influencers are worth checking out.
Male beauty influencers are not only changing the game when it comes to make-up, but they are also breaking down gender barriers and stereotypes.
To help you get started, we’ve rounded up 17 of the best male beauty influencers you need to follow on Instagram. They’ll have you covered everything from fashion to an active lifestyle and grooming tips to skin care advice.
List of 17 Male Beauty Influencers on Instagram
Male beauty influencers are having a moment. Where once makeup was the preserve of women, an increasing number of men are now embracing cosmetics and using social media to show off their skills. If you’re looking for some new male beauty influencers to follow on Instagram, here are 17 that you need to check out.
1- James Charles
James Charles is a male beauty influencer with 22.5M followers on Instagram. He is known for his unique makeup style and his outgoing personality. He is also known for his creative and out-of-the-box makeup looks, which have earned him a loyal following among men and women.
In addition to his stunning makeup skills, Charles is also an accomplished entrepreneur. Charles began his career by posting videos on YouTube, quickly amassing a large following. He eventually transitioned to Instagram, where he has continued to grow his audience.
In addition to his massive social media following, Charles has also released his own makeup product line and collaborated with major brands such as CoverGirl and Morphe. His success has made him one of the most popular beauty influencers in the world, and he shows no signs of slowing down.
2- Bretman Rock
Bretman Rock is a Male Beauty Influencer and lifestyle blogger with 15.5 million followers on Instagram with millions of likes on his Instagram stories. The Filipino YouTuber and professional Viner became well-known for his attractive appearance and comedic flair.
He often collaborates with other beauty bloggers and vloggers, and his videos have been featured on major media outlets such as Cosmopolitan and BuzzFeed. In addition to his work in the beauty industry, Bretman is also an outspoken advocate for social justice issues.
He has used his platform to raise awareness about the Black Lives Matter movement, police brutality, and the current political situation in the Philippines. Bretman’s passion for making a difference in the world is evident in everything he does in his personal lifestyle blog and other influencer content. It is one of the many reasons why he is so beloved by his fans.
3- Makeup By Mario
Mario Dedivanovic is one of the most popular makeup artists in the world, with over 11.9 million followers on Instagram. He is known for his signature “glam” style, which he has used to create looks for celebrities like Kim Kardashian, Jennifer Lopez, and Bella Hadid.
Mario first burst onto the scene with his amazing makeup transformations, which he regularly posts on his Instagram account. From glamorous looks inspired by Old Hollywood to more creative and daring designs,
Dedivanovic is also the founder of his own makeup line, Makeup by Mario. Launched in 2018, the line includes products like eyeshadow palettes, lipsticks, and highlighters. In an interview with Harper’s Bazaar, Dedivanovic said that he wants his products to be accessible to everyone.
4- Agustin Fernandez
Agustin Fernandez is a male beauty influencer with 4.6 million followers on Instagram. He is originally from Santiago, Chile, but now resides in Los Angeles, California. Agustin is known for his unique makeup style, which often combines traditional Chilean looks with modern trends.
He has also collaborated with some of the biggest names in the beauty industry, including ColourPop and Anastasia Beverly Hills. In addition to his work as an influencer, Agustin is also a model and actor.
He has appeared in major brands like Nike and Levi’s campaigns and starred in music videos for artists like Shakira and J Balvin. Agustin’s success is a testament to the power of social media, and he is proof that anyone can achieve their dreams with hard work and dedication.
5- Patrick Starr
With over 4.3 million followers on Instagram, Patrick Starr is one of the most popular male beauty influencers today. Starr began his career as a makeup artist, working with some of the biggest names in the industry.
He soon realized that he could use his platform to reach a wider audience and inspire others to feel confident in their own skin. Starr is known for his creative makeup looks and outgoing personality. He frequently collaborates with other influencers and brands and has even launched his own cosmetics line.
6- Manny Gutierrez
Manny Gutierrez is a male beauty influencer with over 4.1 million followers on Instagram with millions of likes and comments on his Instagram reels. He is known for his tutorials, beauty products reviews, cosmetics lessons, product reviews, personal life video content, and even makeover challenges, like how to turn low-quality makeup work, comedy videos, and relatable personality content creators.
Gutierrez has worked with many major brands, including Maybelline, L’Oreal, and Covergirl. In 2016, he became the first male ambassador for Maybelline. He has also appeared in campaigns for Adidas and American Eagle.
7- Jake Warden
Jake Warden is a male beauty influencer with 1.4 million followers on Instagram. He posts pictures and videos of himself doing his makeup, hair, and nails. Jake Warden also posts pictures and videos of himself performing his drag act.
Warden’s posts often feature bold makeup looks and creative hairstyles, and he isn’t afraid to experiment with color or push boundaries. His goal is to show his followers that there are no rules when it comes to self-expression. Jake Warden is known for his outgoing personality and his willingness to experiment with new looks.
8- Angel Merino
Angel Merino is a male beauty influencer with a very large Instagram following. His first account, Mac_Daddy, has 1.3 million followers, and his second account, artistcouture, has 518K followers. He is originally from Spain but now resides in Los Angeles, California.
Merino has worked as a professional makeup artist for over 10 years. In 2015, he launched his YouTube channel, where he uploads videos of himself doing celebrity makeup transformations.
Some of his most popular videos are of him transforming into Kim Kardashian, Kylie Jenner, and Ariana Grande. In addition to being a successful YouTuber and Instagrammer, Merino is also the cosmetic line Artist Couture owner.
Mitchell is a male beauty influencer with 1.1 million followers on Instagram. He is known for his flawless skin and perfect makeup application. He often posts tutorials and tips on how to achieve the perfect look.
His personal style is chic and effortless, and he always looks put together. Mitchell is also a talented photographer; many of his Instagram posts are stunning shots of himself with vibrant colors or his friends in lovely locations.
In addition to being an influencer, Mitchell is also an accomplished model. He has been featured in magazines and campaigns for major fashion brands.
10- Lou Flores
Lou Flores is a male beauty influencer with over 1.1 million followers on his Instagram account. He is known for his unique take on makeup and skincare, and he frequently posts videos and photos that showcase his skills. In addition to being an influencer, Lou is also a model and an actor.
He has appeared in several movies and television shows and is currently signed with Wilhelmina International. Lou is originally from Los Angeles, California, but now resides in New York City. He enjoys exploring the city and trying new restaurants in his free time.
Hyram is a male beauty influencer with over 1 million followers on Instagram. He is known for his honest and relatable approach to skincare, and his videos have helped millions of people learn about the importance of taking care of their skin.
Hyram’s skincare routine is simple but effective, and he often shares tips on achieving clear skin. He has also collaborated with some of the biggest names in the beauty industry, including Glossier, Ordinary, and Fresh.
12- Jony Sios
Jony Sios is a male beauty influencer with 932K followers on Instagram because of his viral Instagram stories. He is originally from Lima, Peru. Jony began his career as a model, dancer, art director, and actor. He has appeared in commercials and music videos. What a surprise that Jony is someone who prefers not to wear makeup!
In 2016, Jony began to develop his interest in makeup and fashion. After the film’s completion, he started to post makeup tutorials and style tips on his Instagram account.
His tutorials and tips quickly gained active users and popularity, and his Instagram reel following grew his user-generated content exponentially.
13- Gabriel Zamora
Gabriel Zamora is a male beauty influencer with 759K followers on Instagram. He is known for his outspoken views on the industry and his refreshing take on makeup and skincare. Zamora’s account includes product reviews, advice videos, and personal posts.
He often uses his platform to speak out against discrimination in the beauty industry, and he has been praised for his work in promoting inclusivity. Zamora is also known for his highly-engaged community of followers, who frequently interact with him in the comments section of his posts.
14- Wayne Goss
Wayne Goss is a male beauty influencer with 699K followers on Instagram. He is known for his natural and fuss-free approach to makeup, and his videos are popular among men and women. In addition to his YouTube channel,
Wayne has also released a line of brushes and other makeup products. His products are designed to help people achieve a polished look without spending hours in front of the mirror.
Wayne’s popularity shows a growing appetite for male beauty type of content. As society becomes more accepting of men who wear makeup, we will likely see more men follow in Wayne’s footsteps.
Salih is one of the leading lights of this new wave of male influencers. With over 327K followers on Instagram, he has built a sizable audience by sharing pictures and videos of himself experimenting with different looks.
Salih is a brow king. He knows everything about beauty and fashion in his native country of Turkey, but he’s also successful across Europe, Australia & New Zealand with Saliha Beauty. Teaching people how to fill in their own eyebrows using black thread or powder products for an authentic look that works on all skin tones!
Meet Mualesandro. He’s a male beauty influencer with over 285K followers on Instagram. And he’s here to break the mold. “I want to show that guys can be into makeup, too,” he says. “It’s not just for girls.” And he’s definitely a success in doing that.
His account is full of pictures of him wearing everything from foundation to false eyelashes. But he’s not just a pretty face. He also has some great tips and tricks to share.
With over 231K followers on Instagram, Серега is one of the most popular male beauty influencers in the world. His highly stylized bright color photos and videos have earned him a loyal following among both men and women.
While his content description is primarily focused on fashion and beauty, Серега also often posts about lifestyle and travel. He has an impeccably curated feed full of stylish outfits, too. In addition to his huge social media following, Серега has also worked with some of the biggest names in the fashion industry, including Vogue Russia and GQ Russia.
To Sum Up
As you can see, there are a lot of talented and gorgeous men out there who are influencing the beauty industry. If you’re looking for some new inspiration or want to see what all the fuss is about, check out these 17 male beauty influencers on Instagram. Who knows almost everything related to everyday life, skin, breathtaking images of the beauty world, advanced yoga poses, and all? Check them out and do follow! Thanks for reading!