17 Male Beauty Influencers You Need to Follow on TikTok

With over 800 million active users, TikTok has quickly become one of the most popular social media platforms. And while the vast majority of TikTok users are teenagers, there is a growing community of older users, including many male beauty influencers

Male beauty influencers are having a moment on TikTok. If you’re not already following them, you’re missing out on some of the app’s most creative and boundary-pushing content. These male celebrity influencers are sure to give you information and suggestions related to health tips and makeup tutorials.

If you’re looking for some biggest stars or new makeup inspiration on the TikTok social media app, check our list of famous social media stars as male beauty influencers below.

List of 17 Male Beauty Influencers on TikTok

TikTok has quickly become one of the most popular social media channels, with users of all ages flocking to the app to watch short-form videos. Among the most popular users on TikTok are male beauty influencers who share everything from makeup tutorials to skincare tips.

So if you’re looking for new inspiration, check out these 17 male beauty influencers on TikTok. You won’t be disappointed.

1- James Charles

James Charles is an American makeup artist and beauty vlogger whose YouTube channel has over 6 million subscribers. It’s a male beauty influencer who has quickly amassed a large following on TikTok. As of February 2020, he has 37.2 million followers on the platform.

Charles is known for his unique makeup looks and tutorials, which often feature bold and bright colors. He also frequently collaborates with other TikTok creators, including Charli D’Amelio and Addison Rae.

In addition to his work on TikTok, Charles also has YouTube and Instagram channels where he posts videos about beauty, fashion, and lifestyle. He first rose to fame after posting his “Charles Charles” video in which he applies multiple layers of foundation before adding blush and lipstick.

Since then, he’s released several other viral videos, like “The Perfect Lips Challenge,” “How To Get A Matte Lip In 5 Seconds,” and “10 Ways To Wear Your Hair Like Rihanna.”

2- Bretman Rock


IB@groovy_mal A little late on the trend but it was because I was waiting for my hair to grow out..

♬ I Wonder If I Take You Home (with Full Force) – Lisa Lisa & Cult Jam

Bretman Rock is a Filipino-American beauty influencer with over 14.4 million followers on TikTok. He’s best known for his hilarious personality and signature sassy commentary. But Bretman is also a skilled makeup artist who often shares tutorials on creating various looks.

Bretman is a beauty YouTuber with almost 9M and Instagrammer with over 18.5 million followers across his user base social platforms. He’s not afraid to experiment with bold looks. Plus, his passion for makeup is contagious – you can’t help but get inspired after watching one of his videos. Bretman Rock is one TikTok influencer you don’t want to miss.

3- Hyram


#AD Follow me on Fl!p @Hyram for exclusive product reviews 😎 You can use the code HYRAM4 for 40% off #FlipShop #FlipBeauty @Flip | Beauty Shopping

♬ original sound – Hyram

Hyram is a male beauty influencer on TikTok with 6.2 million followers. He is known for his tips on skincare and makeup, and his videos have been viewed millions of times. Hyram has also been featured in magazines and on television.

He has worked in various settings, including spas, salons, and medical offices. Hyram has taught yoga classes in both individual and group settings.

He is known for his honest and approachable style, which has resonated with viewers worldwide. In his free time, Hyram enjoys spending time with his family and friends, traveling, and exploring new places.

4- Gabe Adams-Wheatley


🧚🏽‍♂️Just a day for the girls and the gays!💕 @Dylan Mulvaney #AmazonSavingSpree #fyp #viral #makeup #makeuptutorial #makeupartist #grwm #dylanmulvaney #gays #trans #icons @Amazon Influencer Program

♬ He Could Be The One – Tristen🧃

Gabe Adams-Wheatley is a male beauty influencer with 3.5 million followers on TikTok. Gabe’s account consists of makeup tutorials, product reviews, and Q&As. Gabe is known for his gentle and easygoing personality and in-depth knowledge of the beauty industry.

His tutorials are easy to follow, and he often uses affordable drugstore products for his followers. Gabe is also open about his struggles with his disability and has helped many of his followers feel more confident in their skin and body.

He has been praised for promoting self-love and body positivity among men.

5- Patrick Starrr


Get ready with me…FAST🏃🏽‍♂️🏃🏽‍♀️🏃🏽💨 #grwm #makeup #fashion

♬ Luxury fashion (no vocals) – TimTaj

With over 3 million followers on TikTok, Patrick Starrr is one of the most popular male beauty influencers out there. His videos range from makeup tutorials to product reviews to vlogs, and his bubbly personality and expert tips have earned him a devoted fanbase.

In addition to his work on TikTok, Patrick has also released his own line of cosmetics with MAC Cosmetics and collaborated with brands like ColourPop and Morphe.

He has even been featured in magazines like Vogue and Harper’s Bazaar. Whether he’s giving advice on how to contour or showing off his latest eyeshadow look, Patrick is always striving to inspire and educate his followers. And judging by his immense popularity, it’s safe to say he’s succeeding.

6- Lou Flores


“Date night look! Using my favorite @urban decay 24/7 glide on pencil in “Electric Empire” #urbandecaypartner @Ulta Beauty #tiktokmademebuyit #ultabeauty #ud247 #urbandecay Click the link in my bio to shop now!!”

♬ SUN GOES DOWN – Andreas Roehrig

At just 21 years old, Lou Flores is already making a name for himself in the beauty world. With over 2.9 million followers on TikTok, Flores is among the most popular male beauty influencers.

He doesn’t conform to traditional ideas of masculinity, and he loves experimenting with makeup and fashion.

This fearless attitude has won him a loyal following of fans who appreciate his willingness to push boundaries. In addition to his talent for makeup, Flores is also an incredible dancer.

His creative TikTok videos often feature him lip-syncing and dancing to popular songs. His energy is infectious, and it’s no wonder that his videos have been viewed millions of times.

7- J.C. Dombrowski


Yeah this was jarring to say the least 😭✋🏻 #skincare #funny #grwm this is why I prefer most of my products with some fragrance


J.C. Dombrowski is an explorer and beauty influencer with 2.8 million followers on TikTok. But his unique take on male beauty has earned him a devoted following. J.C.’s videos range from tutorials on how to style your hair to product reviews and skincare tips.

But his willingness to experiment and try new things sets him apart from other beauty influencers. He’s constantly trying out new products and styles and is not afraid to experiment with his look.

8- Jeffree Star

Jeffree Star is a Male Beauty Influencer on TikTok with 2.7M followers. He is known for his bold makeup looks and creative videos. His fans love his outgoing personality and his willingness to experiment with new trends.

Jeffree has a popular Beauty Influencer on youtube and Instagram also, and his Instagram reels and entertaining videos have been viewed millions of times. In addition to his creative makeup looks, Jeffree is also known for his philanthropy and entertaining content.

He has donated to numerous charities, including the Make-A-Wish Foundation and the ACLU. Jeffree is an inspiration to many and impressed a lot of female users.

9- Jake Warden


participating in doll activities 👧🏼

♬ Rich Flex – Drake & 21 Savage

Jake Warden is hardly your typical TikTok star with his chiseled features and perfectly coiffed hair. But with over 2.5 million followers, the 21-year-old has quickly become one of the most popular creators on the platform.

Warden first rose to fame on Instagram stories, where he amassed a following of nearly 1.5 million people by posting pictures of himself doing everyday activities like grocery shopping or taking a hike.

He soon began experimenting with fashion and beauty looks, and his popularity only continued to grow. These days, Warden is best known for his makeup tutorials, in which he transforms himself into everything from a glamorous socialite to a gothic sorcerer.

10- Dr. Dustin Portela

Dr. Dustin Portela is a plastic surgeon with over 2.2 million followers on TikTok. He is best known for his videos discussing various aspects of plastic surgery and his “transformations” videos in which he shows the results of his surgeries.

Portela’s audience is primarily young women, and he frequently uses his platform to make beauty tutorials and address issues such as body confidence and self-esteem.

In addition to his work as a surgeon, Portela is also an author and media personality. He has written two plastic surgery books and appeared on several popular television shows. In 2020, he was named one of Time Magazine’s “25 Most Influential People on the Internet.”

11- Jake-Jamie Ward


Twas the night before Christmas ✨ Revolution x Jake-Jamie Feed Your Face FESTIVE trilogy gift set (featuring a mince pie, toffee apple and candy cane face mask. Oh, AND … a double ended masking brush!) tis the season to sparkle ✨ #skincare #beauty #asmr #satisfying

♬ It’s Beginning To Look A Lot Like Christmas – Perry Como & The Fontane Sisters

Jake-Jamie Ward is a 21-year-old British TikTok influencer who has amassed a following of over 2.1 million people. Jake-Jamie is known for his creative makeup looks and tutorials, which often feature dueted lip-syncing with other popular TikTokkers.

In addition to his impressive following, Jake-Jamie has also achieved success offline, collaborating with brands like L’Oreal and Maybelline.

His self-proclaimed “boy beauty” approach to makeup has won him legions of male and female fans. With his unique sense of style and undeniable talent, Jake-Jamie is quickly becoming one of the most followed beauty influencers on TikTok.

12- Manny MUA


and guess what… i’d do the same thing if i looked like hailey #haileybieber #grwm #haileybiebermakeup #makeup ib: @Youngcouture 🤣 ily @Hailey Bieber

♬ Spring – Aesthetic Sounds

Manny MUA is an American makeup artist and beauty influencer with over 1.5 million followers on TikTok. He started on YouTube and quickly rose to fame with his in-depth makeup tutorials, product reviews, and tips, which have helped him build a large following on the social media platform.

These days, he can be found sharing all kinds of beautiful looks on TikTok. Manny’s tutorials are easy to follow and offer viewers helpful information on how to apply makeup, choose the right products, and more.

In addition to his makeup tutorials, Manny also posts videos about his everyday life, fashion, and other interests. His genuine personality and ability to connect with his audience have made him one of the most popular male beauty influencers on TikTok.

13- Alex Costa


Added these new @esteelauder products to my night time routine to up my skincare game. Everything from the packaging to the scent is top notch. #EsteeLauder #EsteePartner

♬ original sound – Alex Costa

Alex Costa is a Brazilian-born, Los Angeles-based content creator, model, and entrepreneur. He is best known for his work as a male beauty influencer on TikTok, where he has amassed over 1.4 million followers.

Costa’s work focuses on hair, skincare, and fashion tips for men. He has also collaborated with many brands on product promotion and beauty influencer marketing campaigns. In addition to his influencer work, Costa is the founder of Bae The Label clothing line.

Launched in 2019, Bae The Label is a streetwear brand with shirts, hoodies, and hats emblazoned with Costa’s signature “B” logo. Costa’s goal is to provide affordable, stylish clothing for men of all body types. In 2020, he was named one of TikTok’s Top 10 Creators to Watch by Forbes magazine.

14- Alessandro


This $6 dollar powder foundation from @essence cosmetics is one of the most blurring powders you will ever use! AD #essencepartner #settingpowder #powder #drugstoremakeup #affordablemakeup #bestmakeup

♬ love on the brain sped up – xxtristanxo

Alessandro is a Male Beauty Influencer on TikTok with 908K followers. He is currently living in Los Angeles and is originally from Italy. Alessandro has been into beauty and fashion since he was a young child.

His videos range from makeup tutorials and product reviews to challenges and funny sketches, and he always manages to keep his viewers entertained.

In addition to his creative content, Alessandro is also very relatable, often sharing personal stories and offering advice to his fans. This mix of fashion, beauty, skincare, humor, and relatability has made Alessandro one of the most popular TikTokkers.

15- River Glass


If you want to try Crude’s amazing products use the discount code HIMBO for 20% off!! #cruelladevil #dragking #getunreadywithme

♬ original sound – River Glass

River Glass is a Male Beauty Influencer and anime characters makeup expert with 736.6K followers who aren’t afraid to experiment with his look. Whether he’s doing a tutorial on how to get the perfect winged eyeliner or posting a daring makeup transformation, River always knows how to put on a show.

His outgoing personality and willingness to try new things have made him one of the most popular creators on the platform. But River isn’t just a pretty face – he’s also using his platform to spread positive messages about self-love and acceptance.

16- Michael Finch


Does the @maybelline Superstay Matte Ink Lipstick live up to its name?!! My fave shade is ‘SEDUCTRESS’ can’t go wrong! #superstayallday #ad

♬ SUPER STAY MATTE INK – Maybelline New York

Michael Finch is a Male Beauty Influencer on TikTok with 422.3K followers. He is also an active member of the LGBTQ+ community and an outspoken advocate for inclusivity in the beauty industry.

Michael Finch first gained attention for his creative makeup looks and Food related tutorials, often featuring unexpected combinations of colors and products.

In addition to his talents as a makeup artist, Michael is also an expert in skincare and haircare routines. He frequently shares tips and tricks for achieving a flawless complexion, food, lifestyle, makeup, and healthy, lustrous locks.

17- Gabriel Zamora

Gabriel Zamora is a male beauty influencer on TikTok with 419.8K followers. He is known for his creative makeup looks and tutorials. Zamora often collaborates with well-known TikTokers, James Charles and Bretman Rock.

He has also worked with major brands such as ColourPop Cosmetics and Maybelline. Zamora’s fun personality and unique approach to makeup have made him one of the most popular beauty influencers on TikTok.

Concluding Thoughts

With top-notch editing skills and impeccable taste, these influencers have built a dedicated following by creating stunning video content that showcases their incredible creativity.

Whether you’re looking for an edgy new inspiration for your next makeup look or simply want to be entertained by some fantastic viral challenges, these beauty influencers have you covered. Don’t forget to follow them and get inspiration from their life.

So why not give all the above social media influencers a follow today? You won’t regret it!

More on Our Blog