As any beauty lover knows, age is just a number on social media platforms. Plenty of talented makeup artists, YouTubers, travel bloggers, hair stylists, and beauty influencers over 50 are using Instagram to share their creativity with the world.
These influencers prove that fabulousness, from sultry smoky eyes to chic-up do’s, knows no bounds. If you’re looking for beauty inspiration from women who know a thing or two about aging gracefully, here are 17 beauty influencers over 50 Whose Instagram stories are worthy enough for you and need to follow.
List of 17 Beauty Influencers Over 50 on Instagram
On Instagram, 17 beauty influencers over 50 will give you all the hair and makeup ideas your heart desires. From everyday looks to special occasions or anything in between, they’ve got a look for every occasion!
1- Jennifer Lopez
At age 58, Jennifer Lopez is an American entertainer, actress, producer, businesswoman, fashion blogger or designer, and philanthropist. She has an estimated net worth of $400 million and an annual income of $76 million. She has a higher ratio of engaged followers for her shared beauty content.
As of 2021, she is the wealthiest Latin artist in the world and the highest-paid female celebrity. In addition to her successful career as a performer, Lopez has also found success as a beauty influencer.
She has over 227 million followers because of her viral Instagram stories and frequently posts about her favorite beauty products and looks. In particular, Lopez has been praised for her age-defying appearance and often shares tips for staying looking young.
2- Kris Jenner
At 67 years old, Kris Jenner is one of the most influential people in the beauty industry. With over 50.5 million followers on Instagram profile. What sets Jenner apart from other influencers is her age; at 64, she is one of the oldest major influencers in the space.
This grizzled veteran status gives her a unique perspective on the industry, and her followers trust her opinion on everything from skincare to makeup. In addition to her large following, Jenner also has a successful cosmetics line called Kylie Cosmetics. This line, which was started by her daughter Kylie Jenner, has become one of the most popular beauty brands in the world by active users.
3- Reese Witherspoon
As any beauty lover knows, Reese Witherspoon is a force to be reckoned with. The actress and producer have been in the business for over two decades, and she shows no signs of slowing down. In addition to her successful career, Reese is also a mother of three and a wife.
But what many people don’t know about Reese is that she’s also a beauty influencer over 50 with 28.5M followers on Instagram. That’s right, Reese is using her platform to inspire women of all ages to feel beautiful and confident in their personal life. And we have to say.
She’s doing a fantastic job! From her perfect skin to her gorgeous hair, Reese looks incredible for her age. Plus, she always has the best tips and tricks for her active users.
4- Julia Roberts
At 55, Julia Roberts is one of the most followed beauty influencers on Instagram, with 10.4 million followers. And it’s not hard to see why. Roberts is gorgeous, with a bright smile and an infectious personality.
But more than that, she exudes confidence and embraces her age. In an often youth-obsessed industry, Roberts is a refreshing change of pace. She celebrates her wrinkles, her grey hair, and her freckles.
And she isn’t afraid to experiment with new makeup looks and hairstyles. As a result, Roberts has become an inspiration for women of all ages. She proves that you can be beautiful at any age – and that confidence is the best beauty product of all.
5- Charlotte Tilbury
Charlotte Tilbury is one of the most successful beauty influencers on Instagram. She was born in England in the house of a production manager.
With over 5.2 million followers, she has built a loyal audience that trusts her recommendations. What sets Charlotte apart from other influencers is her ability to connect with her audience.
She is relatable and down-to-earth yet still aspirational. All type of content focuses on helping women look and feel their best, regardless of age. Charlotte is proving that there is still a place for older women in an industry that often celebrates youthfulness. She inspires women of all ages, and her popularity only grows.
6- Bobbi Brown
With 4.1 million followers on Instagram profile at the age of 65. Bobbi Brown is considered a bonafide beauty influencer. And it’s not just her impressive following that has earned her this title – Bobbi has been in the beauty industry for over 25 years, first as a makeup artist and then as the founder of her eponymous cosmetics brand.
Throughout her career, Bobbi has always been dedicated to teaching women how to feel beautiful in their skin, regardless of their age or stage. These days, she uses her platform to continue spreading this message, sharing both tips and product recommendations with her followers.
7- White Hair Wisdom
At 58 years old, Lynn Shabinsky is one of Instagram’s most popular beauty influencers and yoga teachers. With over 231K followers, she has built a platform where she can share her passion for makeup, skincare, yoga, daily life inspiration, food, and fashion with a community of like-minded women.
What sets her apart from other influencers is her relatable approach to beauty. She isn’t afraid to show off her wrinkles or embrace her silver hair. In fact, she often posts pictures of herself without any makeup at all, proving that true beauty comes from confidence and self-acceptance.
8- Carla Rockmore
At 55 years old, Carla Rockmore is proving that age is just a number. The social media star has over 209k followers on Instagram, where she posts pictures and videos of herself modeling a range of beauty products.
In a recent interview, Rockmore spoke about her mission to dispel the myth that older women can’t be beautiful and stylish. “I want to show my followers that you can be vibrant and beautiful at any age,” she said.
“There’s no need to give up on your appearance just because you’re not in your 20s anymore.” With her growing popularity, it’s clear that Rockmore is succeeding in her quest to inspire women of all ages to embrace their beauty.
9- Tammy Harris
At 58 years old, Tammy Harris is one of Instagram’s most followed beauty influencers. With over 126K followers, she has built a platform where she shares her love of makeup and fashion with women of all ages.
Tammy’s story inspires many women who feel too old to pursue their dreams. She proves that it’s never too late to start something new and that age is just a number. Tammy’s passion for fashion and beauty shines through in every post, and her followers can’t get enough of her stylish looks and tips.
Whether she’s sharing her latest makeup routine or giving advice on how to dress for your body type, Tammy always has something interesting to say.
10- Gail McNeill
Gail McNeill is a Beauty Influencer Over 50 with 123k followers on Instagram. She is not only beautiful but also has flawless skin. Her skin health tips and healthy food choices have helped many people achieve their weight loss goals.
She also has videos on beauty, flawless skin, skin health tips, healthy food, weight loss-related videos, and how to get rid of wrinkles and keep your skin looking young.
In addition to her tips on beauty and skin care, Gail also posts videos about her everyday life and what she does to stay fit and healthy.
11- Ana Dias
Ana Dias is an unlikely beauty influencer and photographer. In her 50s, she is part of a growing number of women over 50 who are using social media to celebrate their age and challenge traditional ideas about beauty. With over 117K followers on Instagram,
Dias is one of the most popular influencers in Brazil. Her feed is filled with photos of her wearing bright lipstick, bold eye makeup, and tips for others who want to experiment with their look.
12- Kate Lonsdale
Kate Lonsdale is a beauty influencer with over 105K followers on Instagram. The 52-year-old British-born woman is originally from Australia. Lonsdale now resides in Los Angeles, Californiaβs beauty industry, for over 20 years. Lonsdale has been in the beauty industry for over 20 years.
In addition to being an influencer, she is also a make-up artist, skincare expert, and beauty educator. While her YouTube channel consists mostly of how-to videos and tutorials, her Instagram feed focuses on personal style and fashion tips for mature women.
In one of her most popular videos, titled βHow to Look Younger Over 50! Anti-Aging Secretsβ, Lonsdale shares eight skincare and makeup tips to help women achieve a more youthful appearance. Her tips include using face oils, concealer, and blush to brighten the complexion and hiding graying hair with color-treated wigs or extensions.
13- Janice Dickinson
Janice Dickinson is Beauty Influencer Over 50 with 93.5K followers on Instagram. She is gorgeous, successful, and confident. Her page is filled with pictures and videos of her looking fabulous and feeling great.
I love her because she isn’t afraid to show her age. She is proof that you can be over 50 and still be sexy, stylish, and relevant. She also proves that you don’t have to give up your dreams just because you hit a certain age.
14- Tamsen Fadal
Tamsen Fadal is a renowned beauty influencer with 40.8k followers on Instagram. She is also a well-known TV journalist, author, and anchor. Despite her hectic schedule, she still finds time to advocate for menopause awareness.
Her fans love her because she is relatable, down-to-earth, and always brutally honest. In a recent post, she shared a makeup-free selfie and opened up about her struggle with acne.
15- Stung By Samantha
Samantha Jones is a 52-year-old American Beauty Influencer with over 30.7k followers on Instagram. She is originally from Texas but now resides in Los Angeles, California. Samantha started her social media career 5 years ago after being inspired by her daughter, a beauty influencer.
Samantha’s daughter convinced her that she could reach a larger audience and have a bigger impact if she used social media to share her knowledge about beauty and skincare. Samantha Jones has since built a large following of women over 50 who appreciate her honest, relatable, and polite approach to beauty and skincare.
In addition to sharing her own personal beauty tips and tricks through video content creation, Samantha also reviews popular beauty products and provides detailed tutorials on how to use them.
16- Denise
At 50 years old, Denise is a beauty blogger and an Instagram rising star beauty influencer. With over 24.4K followers, she has built a loyal audience by sharing her tips and tricks for staying healthy and stylish at any age.
Denise covers everything from fashion and health advice to skincare routines on her blog. Her fans appreciate her frank approach to beauty and often turn to her for honest product recommendations.
What sets Denise apart from other influencers is her willingness to experiment with new trends. Whether it’s trying out a bold new hair color video content or testing the latest skincare products, she’s always up for something new.
17- Elisa Berrini Gomes
Elisa Berrini Gomes is a beauty influencer with over 21.3k followers on Instagram. She is one of the beauty influencers over 50 years old and originally from Brazil. Elisa started her career as a makeup artist and then became a beauty blogger. After that, she began working as an influencer.
Elisa has worked with various brands, including L’Oreal, Maybelline, and Sephora. She has also been featured in magazines such as Vogue and Elle. In addition to her work as an influencer, Elisa is also a mother and grandmother.
To Sum Up
You’re missing out if you’re not following these shining social media presence figures and beauty influencers over 50. From hair and makeup tips to style inspiration, these women are killing it on Instagram and proving that age is just a number. So what are you waiting for? Start following the above beauty influencers over 50 now!
