Instagram is a hotbed for beauty influencers, with countless users sharing their makeup looks and tips on the platform. In Los Angeles, the competition is tough as aspiring beauty models strive to make a name among the sea of talented digital creators. From glamorous, highly-edited videos to stripped-down, natural looks, these Los Angeles beauty influencers cover all aspects of the industry.
Collaborations with popular makeup brands and attending luxurious events are part of the job. However, it takes more than just pretty pictures to stand out. These influencers must constantly engage with their followers and continuously provide fresh editorial content to maintain success in such a saturated market.
List of 17 Los Angeles Beauty Influencers on Instagram
Despite the challenges, many LA beauty influencers have succeeded on Instagram, building famous brands and businesses of their online presence. The city may be filled with stars, but these 17 Los Angeles beauty influencers shine just as brightly on Instagram.
Whether you’re looking for inspiration for your following beauty routine or want to keep up with the latest trends, following these 17 Los Angeles-based beauty influencers on Instagram is a great way to do it.
1-Liza Koshy
Liza Koshy is a multifaceted content creator, actress, and producer who has achieved unparalleled success relatively quickly. Born and raised in Houston, Texas, Liza started on Vine before transitioning to YouTube. Her hilarious sketches and relatable personality quickly built up a devoted following.
In addition to her work on YouTube, Liza has appeared in several films and TV shows, including the hit sitcom Brooklyn Nine-Nine. However, her work as a beauty influencer has made her one of the most recognizable faces on Instagram, with 20.2 million followers tuning in to see her latest makeup looks and hair tutorials.
Thanks to her success as an influencer, Liza has launched her cosmetics line, L Bash, which has proven to be a massive hit with beauty lovers worldwide. There is no doubt that Liza Koshy is a force to be reckoned with, and she shows no signs of slowing down any time soon.
2- Emily Sears
Social media personality Emily Sears is a Los Angeles-based model and social media influencer with over 5.1 million followers on Instagram. Emily has been featured in magazines such as Playboy, Maxim, and Glamour and graced Popular Mechanics’ cover. In addition to her modeling work, Emily is a successful businesswoman, running her swimwear line called Sun of a Beach.
Emily is best known for her stunning good looks and enviable figure. Still, she is also praised for her down-to-earth personality and relatable sense of humor, whether she’s sharing behind-the-scenes snippets from her photoshoots or giving fans a glimpse into her everyday life.
Emily always manages to connect with her target audience genuinely and authentically. This combination of attributes has helped make her one of the most successful beauty influencers in the world.
3- Smashbox Cosmetics
Smashbox Cosmetics is a Los Angeles-based beauty company with over 4.5 million followers on Instagram. The company is best known for its health and beauty-related videos, which feature tips and advice from some of the biggest influencers in the industry.
In recent years, Smashbox has become one of the most popular brands among young women, thanks to its impressive social media following and the quality of its products. The company’s flagship store is located in the Melrose district of Los Angeles, but it also has stores in New York City, London, and Paris.
Smashbox offers various cosmetics, including foundation, concealer, eyeshadow, lipstick, and skincare products. It also offers a subscription service that delivers subscribers monthly boxes of makeup and skincare samples.
4- Dita Von Teese
Dita Von Teese is a Los Angeles-based beauty influencer with over 2.6 million followers on Instagram. A former model, Von Teese is best known for her glamorous vintage style and her love of all things retro. In addition to her fashion and beauty posts, Von Teese also shares glimpses into her unique lifestyle, which includes everything from attending musical theatre performances to hosting tea parties.
Von Teese’s Instagram account is a must-follow for anyone who loves old-Hollywood glamour. Her photos are always beautifully styled, and her informative and entertaining captions. Von Teese is also very active in the comments section, regularly taking the time to interact with her fans.
5- Analicia Chaves
With over 2.6 million followers on Instagram, Analicia Chaves is one of the most popular beauty influencers in Los Angeles. A former model, Analicia has parlayed her stunning looks and fashion sense into a successful career as a brand ambassador and public figure. Analicia is known for her stylish looks and flawless makeup application.
In addition to serving as the face of @fashionnova, Analicia has collaborated with major brands such as L’Oréal, Maybelline, and Smashbox. Thanks to her massive social media following and impressive accomplishments, Analicia has become one of the most sought-after influencers in the beauty industry.
6- Tati Westbrook
With over 2.3 million followers on Instagram, Tati Westbrook is among the most popular Los Angeles-based Beauty Influencers. Known for her trustworthy and in-depth reviews, Tati has built a loyal following of beauty lovers who tune in for honest opinions on the latest products and trends.
In addition to her popular social media presence, Westbrook is the CEO of Halo Beauty, a health and beauty company that produces dietary supplements and skincare products.
Her YouTube channel boasts over 8.47 million subscribers, and as a successful fashion blogger, she shares her personal style and beauty tips. With a keen eye for detail and a passion for all things fashion and beauty, it’s no wonder that Tati is among the most followed by LA influencers.
Westbrook is also a businesswoman; her beauty industry knowledge has helped her create a successful company. Halo Beauty proves Westbrook is more than just a pretty face; she is also an astute entrepreneur.
7- Jackie Aina
Jackie Aina is a Los Angeles-based beauty influencer with over 1.8 million followers on Instagram. Known for her bubbly personality and bold fashion choices, Jackie is one of the most followed beauty influencers in the world.
In addition to her impressive online following, Jackie has also worked with some of the biggest brands in the industry, including MAC Cosmetics, Anastasia Beverly Hills, NYX Cosmetics, e.l.f. Cosmetics, Sephora, L’Oreal Paris, Artist Couture, and Maybelline.
A self-proclaimed “makeup junkie,” Jackie is known for her creative makeup looks and tutorials. In addition to her influencer work, Jackie is a YouTube personality and vlogger with her channel. Additionally, she owns FORVR, which is a lifestyle brand.
8- Casey Boonstra
Casey Boonstra is a Los Angeles-based beauty influencer with 1.2 million followers on Instagram. She moved to Los Angeles on May 29, 1994. She has since carved out a successful television host and personal and fashion blogger career. Casey is best known for her vibrant and colorful makeup looks, which she often showcases on her Instagram page.
In addition to her skills as a makeup artist, Casey is also an expert in hair styling and skincare. As a result of her vast knowledge and experience in the beauty industry, Casey has become one of the most sought-after experts in Los Angeles. Her advice and tips have helped countless women achieve their desired looks.
9- Lou Flores
With over 1 million followers on Instagram, Lou Flores is one of the most popular beauty influencers in Los Angeles. Her account is filled with photos and videos of her experimenting with different makeup looks, hairstyles, and fashion trends. But Lou isn’t just a pretty face – she’s also brilliant and business-savvy.
In addition to her successful social media career, she owns her cosmetics line. Lou has become one of the most influential voices in the LA fashion and beauty scene. Thanks to her combination of talent, beauty, and brains!
10- Celine Victor
Celine Victor is a Los Angeles-based beauty influencer with over 1 million followers on Instagram. A skilled entrepreneur, Celine has built a successful career by harnessing the power of social media.
She has become one of the most respected voices in the beauty industry by sharing her expert tips and tricks with her devoted fans. In addition to her work as an influencer, Celine is the founder of her cosmetics line, which is quickly becoming a cult favorite among makeup lovers worldwide.
11- Wella Education
Wella Education is a Los Angeles-based beauty influencer with over 946K followers on Instagram. Shelby Cooley, a certified cosmetologist and makeup artist, runs the account. Wella shares tips and tricks for everything from hair care to skincare. Her account has become a go-to source for beauty inspiration.
In addition to offering advice and guidance, Wella Education hosts workshops and events where people can learn more about the science of beauty products. Wella Education has established itself as a leading voice in the beauty world through its informative content creation and engaging events.
12- Peta Murgatroyd
With over 941K followers on Instagram, Los Angeles-based Peta Murgatroyd is a bonafide dancer and beauty influencer. She founded @petajanebeauty, a highly successful Instagram channel where she shares her passion for beauty.
Peta provides her followers with endless helpful tips and tricks, from product reviews to tutorials. She’s also the creator of the “Peta Jane Palette,” a much-loved eyeshadow palette that features 12 beautiful shades.
Whether sharing her love of makeup or giving her fans a glimpse into her glamorous personal life. Peta Murgatroyd will continue to captivate and inspire her vast online following.
13- NYX Professional Makeup
NYX Professional Makeup is a Los Angeles-based beauty influencer with 925K followers on Instagram. NYX specializes in affordable, high-quality makeup and has been featured in magazines such as Allure and Teen Vogue. NYX’s mission is to help every woman feel beautiful and confident. Their products are available at drugstores, Ulta, and online.
NYX’s tagline is “Beauty for All.” This reflects the brand’s inclusivity and accessibility. NYX is beloved for its cruelty-free and vegan-friendly products. The brand has something for everyone, whether looking for a new foundation or a statement lip color. NYX’s robust social media presence, with beautiful product photography and engaging content.
14- Destiny Brown
Destiny Brown is a Los Angeles-based beauty influencer with 903K followers on Instagram. She is famous for her tips and tricks on achieving the perfect complexion. Her fans flock to her page for advice on everything from skincare to makeup.
In addition to being a talented makeup artist, Destiny gives her a unique perspective on health and beauty. On her Instagram stories, she often shares before-and-after photos of her clients. In addition, she shows the incredible transformation that can be achieved with exclusive products and techniques.
15- Priscilla Ono
Priscilla Ono is one of Instagram’s most famous beauty influencers, with over 881K followers. A Los Angeles native, she has built her career as a makeup artist, working with some of the biggest names in the business.
From red carpet glamour to everyday makeup tips, Priscilla shares her expert knowledge with her fans through her stunning Instagram posts. Her makeup tutorials are always on-trend, and her recommendations are always reliable – no wonder she has such a huge following!
16- Ashley Nichole
Ashley Nichole is a Los Angeles-based beauty influencer with over 821K followers on Instagram. A public figure with a solid social media presence, Ashley recognizes for her impeccable sense of style and her ability to put together trendy and classic looks.
In addition to being an expert in the beauty and fashion industries, Ashley is a highly sought-after event planner. She frequently helps her clients plan and executes successful gatherings.
From small get-togethers to large-scale parties, Ashley has a reputation for executing any event flawlessly. Her ability to remain calm under pressure and her attention to detail are just trees. As a result, she is so highly sought-after by both clients and brands.
17- Hair TV
They are a Los Angeles-based Beauty Influencer with 780K followers on Instagram. Their page contains hair and beauty-related videos, tutorials, and tips. In one video, TV shows their followers how to style their hair in a sleek, low ponytail. They spray their hair with a heat protectant and then blow-dry it straight.
The result is a sleek, polished ponytail perfect for a night out or a special event. In addition, their videos are always incredibly informative and helpful, which is probably why they have a large following due to viral Instagram reels.
To Sum Up
Los Angeles is a city known for its beauty and style. So it’s no surprise that several popular beauty influencers on Instagram call Los Angeles home. These influencers share tips and tricks for achieving the perfect makeup look, hairstyle, or skincare routine. They also provide insights into the latest trends in the beauty industry.
Not only will you learn about new products and techniques, but you’ll also get a glimpse into the lives of some of Columbus’s most stylish women. So click on the links in this article and start following these great 17 Los Angeles beauty influencers today!
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