Overview
Have you ever used Quora before? If not, it’s time to consider making it a part of your content marketing strategy. What are some things you should know about using Quora for marketing purposes?
Like Twitter, Instagram, and TikTok, Quora is a social media platform. It’s a Q&A community where people ask and respond to questions.
It was founded in 2009 by two Stanford University students who wanted to create a place where anyone could find answers to their burning questions.
Since then, it has grown into one of the most popular websites in the world. Quora does not share information about its user base, but we know that the site boasts over 300 million monthly users. And yet, there are still plenty of marketers who haven’t discovered its power yet.
Quora has become one of the top social media sites because it offers an experience unlike any other platform. Why not make it a part of your social media marketing strategy?
What is Quora?
It’s similar to Yahoo Answers, except that it’s much better organized and has a higher quality of responses. It also doesn’t allow anonymous users. All users must register with a valid email address, and only registered users can submit questions.
Active users can earn points by answering questions correctly, asking good questions, and submitting interesting answers. They can then redeem those points for rewards such as Amazon gift cards.
Once you’ve earned enough points, you can redeem them for Amazon gift cards!
How Quora works
Quora allows users to ask questions and receive answers from experts in various fields. Users can follow others and see what they’re asking and answering. They can also comment on posts, upvote/downvote them, and add tags.
A user’s reputation determines how much weight his or her opinion carries. Reputation is based on the number of points he or she has earned by providing quality answers and participating in discussions.
While most users start with zero reputation, they can earn points by answering questions correctly, commenting on relevant topics, and earning badges.
You can also promote yourself and your business on Quora by creating a profile and posting articles.
In this article, we’ve given you some tips to help you do so effectively.
Getting Started on Quora
The site works like this: You start with your profile page, which includes your name, photo, and a brief bio. Then, you can browse through topics or type specific keywords into the search bar to get started. Once you have found something interesting, click on “Ask Question” to open up a new window where you can write out your question. After that, you can add tags to help categorize your post so others will be able to find it more easily. Finally, you can choose whether to make your post public or private.
Once you’ve written your question, you’ll want to add as many relevant tags as possible. This helps other active users find your question when searching for related content.
When someone clicks on your question, they’ll see a list of all the posts made after yours. They can also read them if they’d like. The best part is that they can vote on each post to show how helpful they think it is.
If they decide to comment, they can leave feedback on your post. And if they feel inspired enough, they can even answer your question!
After posting your question, you’ll receive an email notification letting you know if anyone answered your question. (If no one did, you may need to wait a few days until another user sees your question and decides to answer it.)
You can also check back at your question later to see if anyone commented on it. If someone left a useful comment, you can reply to them directly from within the comments section.
Using Quora for Marketing
No doubt, it can be challenging to build a customer base for your products, but if you were able to find someone asking a question about your product or service, you could provide a solution!
Whether you answer the question yourself or have your copywriter create a blog post answering the question, you’ll gain exposure by providing a quality answer to a popular question.
And when you do this, you’ll start building credibility among your target audience. They’ll see you care enough about the subject matter to offer a solution.
Now imagine if you did this every day, answering 10 relevant questions per week. That’s 500 questions per year!
Think about how many potential customers you could reach.
That’s why Quora is a powerful tool for marketing.
Creating a Marketing Strategy on Quora
Quora is a powerful tool for building relationships and making connections. Here are five ways Quora can help you market better.
#1 – Build Relationships
Quora allows you to build authentic relationships with people your brand matters to.
When you start answering questions, you’ll see interest in topics related to your niche. You’ll notice how quickly others respond when you comment on someone else’s answer.
As you gain a reputation, you’ll begin to attract followers who care about the same topics as you do. These followers will follow you back, and then you’ll be able to connect with them directly.
#2 – Get More Traffic
One of the best things about Quora is that you can easily promote yourself by posting answers. You’ll naturally draw traffic from people searching for similar information when you write good answers.
Once you’ve built up enough credibility, you can start promoting your products and services. As long as you provide quality content, you’ll receive free traffic from people looking for solutions to problems they face.
#3 – Create Content That People Want To Share
People love to talk about themselves, so when you give them something interesting to say, they’ll gladly share it with their networks.
When you answer questions, you’re essentially giving away your expertise. So, try to focus on providing helpful advice rather than just selling your product.
#4 – Gain Exposure
If you want more exposure, you should consider becoming a featured expert. You can get started by answering questions or commenting on other users’ popular answers.
Featured experts are given special privileges, including increased visibility and access to premium features like private messaging.
#5 – Earn Rewards
The most significant benefit of using Quora is that you don’t have to pay to participate. You can even make money by answering questions and sharing valuable resources!
It’s time to start marketing
You now know that Quora is an excellent tool for building relationships and establishing yourself as an expert in your niche.
But how do you go about promoting your business on Quora? Here are five tips to help you get started:
Create a profile
Before promoting anything on Quora, you must first set up a profile. To do so, click on the “Sign Up” button in the upper left corner of the home page. Then enter your email address, username, password, and location.
Once you’ve created your account, you’ll see a list of topics that interest you. Click on the ones you’d like to participate in, then select “Start answering questions.”
You may notice that some topics require registration. These include private Q&A sessions between users and experts. Don’t worry—you won’t lose access to these if you decide later to join.
Answer questions
When you sign up for Quora, you’ll receive an invitation to a special section called Questions & Answers. This is where you’ll find most of the questions asked by others.
Type a keyword into Quora’s search box to find the most relevant questions.
Simply type your response into the text box to answer a question. When you’re done, click the green check mark icon to submit your answer.
Promote your posts
After you’ve answered several questions, you’ll begin receiving invitations from other members asking you to comment on their articles.
Click the “Share” button under each post to send a message to your followers. You can also add a short description and a link to your blog or website.
Join relevant communities
There are many different communities on Quora, including one dedicated to entrepreneurs. Joining them will allow you to connect with other professionals with similar interests.
This can also be a great way to research relevant topics and questions, which will be an important part of your marketing efforts on Quora.
Comment on other people‘s posts
You can leave a thoughtful comment if someone has written a fascinating article. Doing so will increase the likelihood that they’ll respond to your message.
In addition to commenting, you can also ask relevant questions and offer advice. Just make sure that you don’t overstep your boundaries.
The more helpful you are, your chances of being invited back to contribute again improve.
Paid advertising on Quora
As we mentioned, Quora allows users to earn money by answering questions asked by others. They can do so by earning upvoting points and accepting payments for sponsored posts.
Believe it or not, paid advertising on Quora works quite well!
When you advertise on Quora, you compete with other advertisers for eyeballs. Your ad will appear alongside relevant articles and videos; if someone clicks through, they’ll see your ad.
You won’t break the bank if you keep your budget low enough. And if you’re smart about spending your money, you could make back much more than you spent.
Best practices for using Quora
Quora is an excellent tool for brand building. Here are some tips and tricks to help you build your brand and grow your business.
Use the best profile picture.
Your profile picture is the first thing visitors see when they visit your account. Use a professional headshot or something that represents your company well. Check out the next section about creating a brilliant bio!
Write good titles.
When writing a question, always write a compelling headline. Don’t forget to include keywords. Also, try to avoid using “quotes” around words.
Answer questions quickly.
Answer questions within five minutes. People love quick responses, so you’ll lose followers if you’re slow to respond.
Be helpful.
Be sure to give credit to others’ work whenever possible. Add relevant tags to your posts.
Give back.
Share popular answers from other users. Give feedback to other users. Helping others helps you gain credibility.
Don’t spam.
Avoid posting irrelevant information. Keep your posts concise.
Keep up with the trends.
Follow topics related to your industry.
Follow others.
Follow interesting accounts. They may follow you back.
Create a list of questions.
Create a list of questions you’d like to ask other users. Then, go ahead and ask them.
Add a call to action.
Include a CTA in every post.
Promote your posts.
Promote your posts by adding a button to your profile.
Create a brilliant bio
Your bio is the most essential part of your profile. It’s the only thing that shows up when someone searches for you, so you’ll want it to be great!
When writing your bio, think about how you would describe yourself if you were talking to a stranger.
You might want to write down some ideas for your bio and then go back later to edit it. Don’t worry if it doesn’t seem perfect now – you can always change it later.
Here are some tips to help you craft a killer bio:
Keep it short and straightforward.
Use keywords.
Include your brand name.
Add a call to action.
Be honest.
Write from the heart.
Show off your personality.
Tell stories.
Use notifications to keep up with relevant topics
First, type a keyword you want to follow into Quora’s search box. Your search will yield questions related to that keyword.
You’ll receive a notification when someone asks a question about one of your chosen topics.
You can then reply, comment on the question, or add your own answer.
When someone responds to your comment, you’ll receive another notification.
This process continues unless you decide to stop receiving notifications. If you do, you can always go back to see if anyone has responded to your comment.
But as you can imagine, notifications make tracking conversations much more manageable than on most platforms.
Asking and Answering the Right Questions
Once you get into Quora, you’ll find questions about everything from how to start a business to what kind of car to buy.
Answering questions related to your niche is a great way to build authority and establish relationships with potential customers. And giving insightful answers can result in thousands of views!
Here are some tips to help you find the best questions to answer:
Look for unanswered questions. Most marketers often overlook these, but they offer a golden opportunity to gain exposure and earn trust.
Ask yourself if you could answer the question. If you think you can, then go ahead and answer it. Otherwise, leave it alone.
Answer only questions relevant to your brand, target audience, or that interest you. Don’t waste your time answering unrelated questions.
Be honest. People love honesty and won’t mind admitting that you don’t know something, but they will hate it if you pretend to know everything!
Keep your answers concise. Your goal is to provide valuable answers, not write a novel.
Use keywords. When answering questions, always include keywords related to your niche. This helps ensure that your answers show up in searches.
Give credit where credit is due. Always give credit to the original author of the question. This shows respect and builds credibility.
Share your expertise. Once you’ve answered a question, consider sharing your insights with others. This gives you another opportunity to demonstrate your skills and build your reputation.
Join Quora groups. Joining groups is a great way to connect with other experts in your industry. By joining groups, you can learn from each other and benefit from their collective wisdom.
Share your content as an answer on Quora instead of sharing it as a Quora post because answers already have followers and are easier for search engines to find.
Connect with the community by answering questions with enthusiasm and confidence
Quora is a very powerful tool when used correctly. But if you’re not careful, it can turn into a spam factory.
To avoid being labeled as a spambot, follow these tips:
Be genuine. Don’t try to sell anything. Just provide useful information.
Provide quality answers. Your reputation matters here.
Keep it short. No more than 500 words.
Use keywords. Include relevant keywords in your answers so readers can find you easily.
Add images. They help break up text and add visual interest.
Respond quickly. People love quick responses!
Reply to every comment. It shows you care.
Follow others. Showing interest in other users builds trust.
Comment on other posts. Interact with other users.
Ask good, relevant questions. Questions attract answers.
Review your analytics constantly
Analytics are crucial when it comes to understanding how well your efforts are working. They help you identify what works and what doesn’t, so you can improve your strategies accordingly.
Using Google Analytics with Quora
You can find detailed information on how to track your Quora Answers in Google Analytics here.
Once you’ve got everything set up, check your analytics regularly to see if you’re making progress. If you aren’t, then try something else until you do.
It might seem counterintuitive, but sometimes the best thing you can do is start from scratch.
Key Takeaways
Quora is a powerful tool for building relationships and generating leads. Use it wisely, and you may find yourself ranked higher than you thought possible!
Quora is an immense question-and-answer-based social media platform that many marketers have not yet started to utilize.
Create a strong profile and search for questions related to your niche or areas of expertise.
By answering questions, you’ll begin to attract followers who care about the same topics as you do.
Build community as a marketing strategy, and be the solution!
Your paid ads will appear alongside relevant articles and videos.
Researching relevant questions helps you learn more about your niche.
Keep an eye on your performance using Google Analytics!
Let Build the Brand write for you on Quora!
If you are struggling with writing quality answers or lack the bandwidth to utilize Quora successfully, Build the Brand’s copywriting team is here to help. Start a project with us today, and we’ll show you how we can make your Quora marketing strategy a success.
