17 Millennial Beauty Influencers You Need to Follow on Instagram

Beauty Influence

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In recent years, there has been a surge in the popularity of Millennial beauty influencers on Instagram. Particularly among millennials, these social media stars have become a source of inspiration and advice for everything from outfit ideas and makeup tips to natural skincare routines on social media platforms. And with the advent of Instagram Stories and live-streaming, influencers can now give their followers an even more intimate look into their lives.

These 17 Millennial beauty influencers have become virtual friends and confidantes for many millennials. In a world where traditional media is often seen as unreliable or untrustworthy, beauty influencers have become a go-to source for honest, relatable information about all things beauty.

List of 17 Millennial Beauty Influencers on Instagram

With the introduction of Instagram, a new generation of beauty influencers has emerged. Unlike traditional celebrities, these social networks stars are relatable and approachable. Their informative and educative discussions of everything from haircare, polishing, and skincare routines to eyebrow shapes and glam looks resonate with millennial women who are eager for honest advice about cosmetics products.

These 17 Millennial beauty influencers often collaborate with brands to create products that meet the needs of their thousands of active followers. As a result, they have become powerful trendsetters in the beauty industry. Thanks to these 17 beauty influencers, millennials are redefining what it means to be beautiful.

1- Huda Kattan

Huda Kattan is an Iraqi-American make-up artist, beauty blogger, and Instagram style influencer with 51.4 million followers. She is the founder and creative director of Huda Beauty, a successful cosmetics line that includes everything from false eyelashes to liquid lipsticks.

As a macro influencer Kattan has built her brand by sharing her expert knowledge of all things beauty-related with her vast online audience. Her evident passion for make-up and strong work ethic has inspired legions of young women to follow in her footsteps and pursue their dreams.

2- Reese Witherspoon

Reese Witherspoon is a Millennial Beauty Influencer with 28.5M followers on Instagram. She is best known for her work in the Legally Blonde franchise and as the producer of Big Little Lies. Witherspoon has been praised for her beauty, acting talent, and producing abilities.

As a result, she has amassed a large following on social media. Her Instagram account contains pictures and videos of her personal life, workout routines, and beauty tips.

In addition to sharing her experience with beauty products, Witherspoon often promotes products from other brands. She frequently posts sponsored content, and her followers trust her recommendations.

3- Nikkie De Jager

Nikkie Tutorials, or Nikkie De Jager, is a Dutch makeup artist who has become one of the most famous beauty influencers in the world. With 16.7 million followers on Instagram, Nikkie has built up a huge following by sharing her expert tips and tricks on everything from contouring to creating the perfect smokey eye.

What sets Nikkie apart from other beauty influencers is her willingness to experiment with different looks and styles and her ability to make even the most complex techniques seem easy.

Whether doing a dramatic transformation or simply showing her audience how to achieve a natural makeup look, Nikkie always looks gorgeous and effortless. It’s no wonder that she has been hailed as a “millennial icon” and an “inspiration to millions.”

4- Jeffree Star

Jeffree Star is a public figure and Millennial Beauty Influencer with 13.9M followers on Instagram. She is known for her radical self-acceptance, boundary-breaking fashion sense, and unapologetic approach to everyday life. Jeffree is also a successful businesswoman, owning her cosmetics line and product collaboration company.

In addition to her obvious talents, Jeffree is a generous philanthropist, donating to causes close to her heart, such as LGBTQIA+ rights, animal welfare, and mental health awareness. It is clear that Jeffree Star is a force to be reckoned with.

5- Mario

Mario Dedivanovic is one of the most successful beauty influencers in the world. With 11.8 million followers on Instagram, he has built a massive following by sharing his expert tips and tutorials on everything from contouring to smoky eyes. And his influence extends far beyond social media.

He is also the founder and CEO of “makeupbymario,” a highly successful makeup line beloved by women of all ages. Dedivanovic proves that millennial entrepreneurs can succeed in any industry, and his thriving career inspires us all.

In addition to his sizable social media presence, Mario has worked with some of the biggest names in the industry, including Kim Kardashian West, Ariana Grande, and Jennifer Lopez. With his talent for creating flawless makeup looks and his expert knowledge of product application, it’s no wonder that he is one of the most sought-after makeup artists in the world.

6- Desi Perkins

Desi Perkins is a Millennial Beauty Influencer with 4.4M followers on Instagram. She is the founder of “Dezi and Deziskins,” a youtube account with 635K subscribers. On her youtube channel, she focuses on makeup tutorials, product reviews, and helpful tips for other aspiring beauty enthusiasts.

In addition to being an entrepreneur and content creator, Perkins is also a wife and mother. She enjoys spending time with her family, traveling, and exploring new beauty trends in her spare time.

7- Patrick Starrr

Patrick Starrr is a Millennial Beauty Influencer with 4.3M followers on Instagram. He has become one of the most popular voices in the online beauty community. His videos and tutorials cover various topics, from everyday makeup tips to more complex looks for special occasions.

In addition to his work on YouTube and Instagram, Patrick has also released his line of beauty products, One/Size. With his infectious personality and expert advice, Patrick has quickly become one of the most beloved figures in the beauty world.

His fresh perspective and willingness to experiment have inspired millions of women to feel more confident and beautiful.

8- Nabela Noor

Nabela Noor is a leading voice in the Millennial Beauty movement. With over 2.3 million followers on Instagram, she has built a platform that celebrates beauty in all forms. As a designer, author, and homemaker, Nabela uses her unique perspective to empower women to embrace their beauty.

Her message of self-acceptance has resonated with millions of women worldwide, and she continues to use her social platform to champion diversity and inclusion. Nabela is a powerful force for love and unity in an increasingly divided world, and her impact will be felt for generations to come.

9- Michelle Phan

Michelle Phan is a Millennial Beauty Influencer with 1.9M followers on Instagram. She is popular for her DIY beauty tips and tutorials. Her entertaining content is famous because it’s relatable, affordable, and easy to follow. For example, she has a great tutorial on how to contour your face using drugstore products.

Prior to her career as a makeup specialist and businessperson in the United States, Michelle Phan was a popular YouTuber of Vietnamese ancestry. In 2007, she started making videos and releasing them under the name “Ricebunny.” Her overnight success can be attributed to the millions of views her Barbie makeup tutorial and Lady Gaga transformation video received.

10- Promise Tamang

Promise Tamang is a Millennial Beauty Influencer with 1.1M followers on Instagram. She is of Nepali descent and was born in Khatmandu, Nepal, as Pratigya Tamang. Promise’s love for makeup began at a young age when she would experiment with her mother’s cosmetics.

This led to her becoming a self-taught makeup artist and YouTube sensation. Her creative and unique approach to beauty has gained her a loyal following among millennials. With her vibrant personality and unbridled passion for makeup, Promise is quickly becoming one of the most recognizable faces in the beauty industry.

11- Heart Defensor Telagaarta

Heart Defensor Telagaarta is a Millennial Beauty Influencer with 923K followers on Instagram. She is best known for her DIY makeup tutorials and natural beauty tips. Her technique in using makeup brushes is simple yet very effective in enhancing one’s features.

Her skincare knowledge is also commendable, as most of her followers often ask for advice on taking care of their skin. Because of her relatable personality and bubbly aura, she gained a huge following in just two years. She is not just an ordinary beauty influencer but also an inspiration to many young girls who look up to her for guidance and support.

12- Katie Jane Hughes

Katie Jane Hughes is a Millennial Beauty Influencer with 829K followers on Instagram. She is popular for her fun and fresh approach to beauty and engaging social media presence. Katie Jane first rose to prominence due to her unique and innovative makeup tutorials, which quickly garnered a following among young women.

In recent years, she has parlayed her success into a successful career as an influencer, partnering with major beauty brands such as Maybelline and L’Oreal. Katie Jane is currently one of the most popular beauty influencers on Instagram, and her influence will only likely grow in the future.

13- Bobbi Brown

Bobbi Brown is a Millennial Beauty Influencer with 707K followers on Instagram. She is a makeup artist. Since leaving Bobbi Brown Cosmetics, Bobbi has had no further involvement with the brand. Brown has been credited with helping to popularize natural-looking makeup. She launched her own line of products.

The line includes skincare, haircare, and cosmetics products. Brown said she was inspired to create the line by her struggles with adult acne. Bobbi Brown is an inspiring example of what it means to be a Millennial woman today.

14- Em Ford

Em Ford is a Millennial Beauty Influencer with 695K followers on Instagram. Ford’s popularity on social media began after she posted a video entitled “You Look Disgusting,” which went viral, garnering over 14 million views.

In the video content, she bravely showed her bare face to the world, skin blemishes and all, to make a powerful statement about the unrealistic standards of beauty that are often perpetuated by social media. Ford’s openness and vulnerability resonated with many people, and she quickly amassed a large following of loyal fans.

15- Christa Allen

Christa Allen is a Millennial Beauty Influencer with 550K followers on Instagram. Christa is an actor, creator, and beauty enthusiast. Christa’s Instagram is a collection of her creative work, including fashion, makeup, and photography.

Christa’s work focuses on feminine empowerment and frequently promotes body positivity. Christa has been featured in several magazines, including Vogue, Harper’s Bazaar, and Elle. Christa is a role model for young women who aspire to be creative and confident.

16- Nava Rose

Nava Rose is already one of the most influential voices in the beauty industry. With over 456K followers on Instagram, she has built a devoted following by sharing her passion for makeup and skincare.

What sets Nava apart from other beauty influencers is her willingness to experiment with new products and trends. Whether she’s trying out a daring new makeup look or testing out an unconventional skincare routine.

17- Ashley Quiroz

Ashley Quiroz is a Millennial Beauty Influencer with 242K followers on Instagram. She is an active lifestyle, beauty, and makeup artist who uses her platform to inspire others. Ashley has been in the beauty industry for over 5 years and has worked with some of the biggest names in the industry.

Ashley’s work appeared in magazines such as Cosmopolitan, Glamour, and Vogue. Ashley is also a YouTube sensation with over a million subscribers. Ashley’s channel is all about beauty, fashion, and lifestyle tutorials.

To Sum Up


Instagram is a great place to start. It’s full of amazing people who are passionate about beauty and fashion. And it’s where you can find the best tips, tricks, and advice from some of the most talented experts out there.

Thanks to the 17 Millennial beauty influencers mentioned are now more informed and empowered than ever when making choices about their appearance on social media channels.

Follow your favorite social media stars among these 17 Millennial beauty influencers for inspiration and recreate their looks easily using their step-by-step guides. Thanks for reading till the end!

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